My Daily Emails

I’m in the middle of a classic startup pricing standoff. A client has developed an impressive new tech product that solves a widespread problem. The solution works beautifully, but now

Arielle — a sharp early-stage founder in Montreal and longtime list member — emailed after reading my series on biases: “I’ve read a lot about loss aversion and other status

Mayday, Mayday! I’ve got some thoughts to help your month get off to a fantastic start, even if you’ve been losing sleep over the trade war situation. The latest NielsenIQ

In 1812, Charles Redheffer unveiled what he claimed was an amazing perpetual motion machine in Philadelphia. Crowds flocked to see this miracle of engineering that seemed to operate continuously without any external

Yesterday I shared how KitKat boosted sales by 33% simply by connecting their chocolate bars to coffee breaks. But there’s a bigger principle here that should have its own spotlight. Psychologists call

I was re-reading Jonah Berger’s book Contagious on the weekend and stopped at one of my favorite marketing stories. It’s about how KitKat dramatically increased sales by connecting the popular chocolate bar to coffee. “Have a

Ever heard of “schismogenesis“? Well, I hadn’t until Seth Godin mentioned it in his blog a few weeks ago. Weeks ago, and I kept thinking about how it affects us as marketers.

I read a story yesterday that reinforced a few important things I’ve been saying about AI in real-world projects. L’Oreal is using Google‘s AI to slash content creation time from

Years ago, a great client taught me something that transformed the way I tackle challenges: Never ask, “Can we do this?” Ask, “HOW can we do this?” The first question