My Daily Emails

I’m starting a new email series today that explores a super-important aspect of product psychology: the hidden biases that prevent customers from buying products they would otherwise love. All of

Stanley Black & Decker has been up to something that reminds me of a massive issue most brands dangerously ignore: The crippling impact of poor product content management. (Bet you glazed

Over the past three emails, I’ve explored the critical success factors that separate winning products from also-rans: consistent outcomes, meaningful advantages, and intuitive ease of use. Today, I’m tackling the

In my last couple of emails, I’ve explored how consistent outcomes form the foundation of successful products, while meaningful advantages help them overcome market resistance. Today, I’m discussing perhaps the

In my last email, I explored how consistent outcomes are the foundation of any successful product. Today, I’m tackling the second crucial success factor from Chapter 15 of I Need That:

I’ve been thinking a lot lately about what separates market-dominating products from those that merely survive — or worse, fail outright. In Chapter 15 of I Need That, I outline the

I’ve been thinking about how even the most utilitarian products succeed or fail on personal factors. Take construction reinforcement materials, like one of my clients sells. On paper, these should

A couple days ago a prospective client showed me their new product page. Specs. Features. Bullet points. All technically perfect. … Aaaaand completely missing the point. Because NO ONE EVER

I have a favorite local restaurant. It’s a delightful place run by a husband and wife team. They and the staff recognize my family. They remember we were among their