When Customers Want an Encore: The Art of Product Sequels
Movie sequels are everywhere. We took the kids to see Moana 2 today, and it feels like everything gets a part two these days — sometimes even decades after the original.
I send daily emails. As in Every. Single. Day.
Why? To help you move forward — day by day, with:
• Bite-sized insights
• Fresh ideas
• Simple, productive actions
This gives you 365 steps forward a year!
Join my growing group of smart readers committed to making things people are compelled to buy. Opt out at any time.
Movie sequels are everywhere. We took the kids to see Moana 2 today, and it feels like everything gets a part two these days — sometimes even decades after the original.
I chuckled at a sign near my home: “BAD DECISIONS MAKE GREAT STORIES.” The message continued to play around in my head because I found it SO true in product
Here’s a newly revealed marketing paradox that might surprise you: 44% of American consumers feel ignored by advertisers. The kicker? Many are affluent suburban households making over US $100,000 annually.
Are you old enough to remember the gleaming encyclopedia sets that once dominated living room bookshelves? They were my childhood version of Google — all the world’s knowledge in a
Happy New Year! Such a special, precious, and meaning-infused day. Hope yours kicked off in a positive way! Thomas Edison filed his first-ever patent on January 1, 1869. 156 years
Somewhere right now, someone is making their last product purchase of 2024. Maybe it’s a late-night impulse buy on Amazon, or a desperate dash to a convenience store. Could be
Bitcoin has been on quite a tear, and luxury brands are taking notice. Printemps (think the Harrods of France) just became Europe’s first department store to accept cryptocurrency payments. For
Although bizarrely unfamiliar, this looks familiar. Otherlab, a San Francisco startup, just announced a $5,000 solar-powered scooter called the Lightfoot. Twin solar panels you straddle like a horse saddle promise
Not far from where I live, there’s a “Candy Cane Lane” that predates Eddie Murphy’s 2023 movie of the same name by over 50 years. Horse-drawn carriages clip-clop past block
Dr Pepper recently passed Pepsi in US market share. After 7 straight years of growth, the “doctor” is now second only to Coca-Cola. Not bad for a brand that grabbed