My Daily Emails

I had one of THOSE calls yesterday. You know the type — where you can practically hear the sad trombone playing in the background as the caller unveils a parade

Yesterday I wrote about the power of becoming your customers’ true favorite. Today, let’s talk about the dark side of that pursuit. Amazing service can accidentally create MONSTER customers —

I know it seems kinda similar, but it’s not. There’s a world of difference between your customer’s “preferred” choice and their true “favorite.” That gap determines whether you compete tooth

Google Ads keeps sabotaging my niche campaigns. Not through bugs or glitches — through deliberate design changes that systematically favor broad, generic advertising over precise, targeted messaging. Here’s what’s happening: I

Kimberly-Clark just dropped a potty training app. Not a potty training guide. Not a tips and tricks PDF. A full-featured mobile application complete with classic Disney characters (as “band leaders”), milestone tracking,

I recently worked with a founder who was giddy with anticipation. “This is gonna BLOW UP,” he told me. “Once influencers and the press see it, they’ll be fighting to

When threats appear, our dog brain takes command. This emotional, instinctual part of our psychology — which I dig into extensively in I Need That — doesn’t carefully weigh options or

My family teases me mercilessly about my restaurant ordering patterns. “Dad, you know there are other things on the menu besides the pad see ew, right?” “Are you physically capable

I have been doing something a little different in planning sessions. Instead of the usual optimistic roadmapping, I open with a bit of an unusual request: “Before we talk timelines,

Remember the great mask and sanitizer gold rush of 2020? Seemingly overnight, everyone from distilleries to clothing manufacturers pivoted to producing pandemic essentials. Car companies made ventilators. Fashion designers crafted

Some strange things are afoot right now in the product world. (And I suppose consequently at the Circle K.) New pressure is squeezing consumer product companies from both sides. Investors

My daughters are more serious gardeners than most adults I know. They’re the youngest ever volunteers at our local botanic park — a position the older one secured entirely through

Ever notice how some movies get panned by critics yet adored by audiences? This gap compelled Seth Godin to write a recent post about Rotten Tomatoes scores. Movies like The Boondock Saints and Greatest Showman landed embarrassing 26%

I just completed my occasional role as print production manager, sending some client brochures and a poster to a trade printer we’ve used for years. While I’ve delegated the majority

Too many times, I’ve seen brilliant products brought down by the very teams that created them. A revolutionary software platform dies as founding partners descend into backstabbing and legal battles.

There’s a saying in marketing: “Right message, right person, right time.” Most product marketers obsess over the first two elements while completely missing the third. Quite truthfully, it’s sometimes the

The most valuable prospect often isn’t a new face. It’s more likely someone who already KNOWS you. Seth Godin captured this perfectly in a recent post: “Marketers face a choice every

I’m facing an interesting marketing challenge with one of my newer clients. We’re launching a device that installs inside a musical instrument — and might never be seen again after

I have been enjoying working with a client and a video team to create an installation video for a new electronic device. As we mapped out each step, two questions

Ever watch a brand try to be “fresh” and feel your entire body physically recoil? I think of Kanye West‘s 2024 Super Bowl ad promoting Yeezy. He shot it on

That familiar bottle of Sprite just morphed into something else. Suddenly, it’s a ticket to exclusive music events, a key to limited fashion drops, and a membership card to a

Yesterday I came across a fascinating article about price pack architecture (PPA) that confirms something I’ve been chirping about for years. Success is often not so much about what you

In my last few emails, I’ve explored the power of timing in marketing — from trigger moments to competitor vulnerability windows. Today I want to focus on one more kind

Product makers live in a fantasy world. In this dreamland, customers spot our amazing new solution and immediately abandon their current provider, gleefully skipping over to our superior offering without

A sharp reader asked an excellent question after my last email about trigger moments: “If you nail the perfect timing, does that mean less exposure is necessary before conversion?” This

My father-in-law is a gifted artist, and among his many mediums became exceptionally adept as a potter. Each piece he created was unique — a one-time expression of creativity, technical

What’s your exit strategy? If that makes you squirm a bit, you’re far from alone. Many product makers pour everything they’ve got into the day-to-day, without lifting their gaze to

Walking through my grocery store a couple days ago, I found myself contemplating the Coca-Cola display. Bottles labeled with names like Jillian, Brian, Summer, and Ahmed lined the cooler shelves. Plenty of

Standing in a grocery store checkout line yesterday, I witnessed a scene familiar to any parent. “Mom, can we have gum?” asked a hopeful child. “No,” replied the mother, continuing

My partner loves her iMac, but finally got tired of waiting for Apple to release a new 27″ model. Fair enough — it’s been years, and the waiting game gets

This Mother’s Day got me reflecting on something in a new way: Moms are THE most effective marketers on the planet. Think about it. Before any of us ever encountered

I’ve been working on a launch project for a consumer product client with an enviable situation: their product name perfectly encapsulates what it does. It’s rare gold in product marketing.

A few weeks ago, without really meaning to do it, my wife and I embarked on a mission we’ve somehow avoided for decades: buying a complete cookware set. Until now,

Hasn’t it sucked how you couldn’t buy a Kindle book directly through your iPhone app? That finally changed this week. Yesterday Amazon announced a new “Get Book” button in its

Yesterday marked the end of an era. Skype — the service that introduced millions to video calling — officially went dark after 22 years. It was one of the first

A post by neuroscientist and podcaster Andrew Huberman has been living in my head for weeks. It challenges everything we thought we knew about habit formation. Remember that old wisdom about “it

I’m in the middle of a classic startup pricing standoff. A client has developed an impressive new tech product that solves a widespread problem. The solution works beautifully, but now

Arielle — a sharp early-stage founder in Montreal and longtime list member — emailed after reading my series on biases: “I’ve read a lot about loss aversion and other status

Mayday, Mayday! I’ve got some thoughts to help your month get off to a fantastic start, even if you’ve been losing sleep over the trade war situation. The latest NielsenIQ

In 1812, Charles Redheffer unveiled what he claimed was an amazing perpetual motion machine in Philadelphia. Crowds flocked to see this miracle of engineering that seemed to operate continuously without any external

Yesterday I shared how KitKat boosted sales by 33% simply by connecting their chocolate bars to coffee breaks. But there’s a bigger principle here that should have its own spotlight. Psychologists call

I was re-reading Jonah Berger’s book Contagious on the weekend and stopped at one of my favorite marketing stories. It’s about how KitKat dramatically increased sales by connecting the popular chocolate bar to coffee. “Have a

Ever heard of “schismogenesis“? Well, I hadn’t until Seth Godin mentioned it in his blog a few weeks ago. Weeks ago, and I kept thinking about how it affects us as marketers.

I read a story yesterday that reinforced a few important things I’ve been saying about AI in real-world projects. L’Oreal is using Google‘s AI to slash content creation time from

Years ago, a great client taught me something that transformed the way I tackle challenges: Never ask, “Can we do this?” Ask, “HOW can we do this?” The first question

I was walking through a mall yesterday when a poster caught my eye. “YOU deserve better coffee.” Four simple words. No sexy visuals, no celebrity endorsement. Just a direct appeal

I was just reading some great research that validates what I’ve been preaching for a while now. Procter & Gamble recently partnered with Harvard and Wharton to run a massive

I’m standing in my kitchen last weekend, attempting to open a stubborn jar of home-canned pickles. After the usual routine — tap the lid, run it under hot water, grip