
The Quiet Path to Market Domination
A few years ago, my wife bought me a pair of vivid blue On running shoes. I’d never really heard of the brand at the time, except for the beige Ons I’d
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A few years ago, my wife bought me a pair of vivid blue On running shoes. I’d never really heard of the brand at the time, except for the beige Ons I’d

“Practice makes perfect.” What a load of crap. Yet it’s one of the most popular mantras ever in business, sports and learning. Not saying practice is anything less than essential.

Ever watched someone try your product for the first time? That moment when their eyes light up and you know they “get” it? It’s the instant when your product flips

TikTok is back after going dark last week, but on probation. (Will Microsoft buy it?) Truth Social lost 47% of its active users in a year. Twitter (or X) keeps changing rules about who sees

Tesla launched its first car in 2008. Now, 17 years later, global EV sales are expected to pass 20 million units in 2025. That’s more electric vehicles than the TOTAL number

BeReal is having an interesting impact on how businesses validate products. It’s showing up in the real world, not the Insta-perfect one. If you haven’t seen it yet, BeReal is

Did you know Google now answers 2/3 of searches without a click? The search engine has evolved to be that way more and more the past few years. They want
My kids have tablets and e-readers. Yet they strongly prefer printed books. They’re not alone. Print book sales keep rising, even as digital options multiply. When my girls were toddlers,
Mondelez knows a thing or two about your snacking habits. Including a thing or two YOU might not even know yourself. They’ve been watching how weight loss drugs like Ozempic are
I wrote yesterday about the DTC “apocalypse.” Scary stuff if you’re selling products direct to the consumer. But it doesn’t have to be that way. After watching countless DTC brands
‘Member when every startup wanted to be “the Warby Parker of (their product category)”? That was in 2019-20, heading into the pandemic (which itself was great for DTC in general).
Abercrombie & Fitch built an empire on exclusion. CEO Mike Jeffries famously said they only wanted the “cool kids.” The stores were dark, loud, and heavily scented. When I was
Jaguar’s recent transformation of its leaping cat into a simplified fashion font is only the latest in a long line of controversial rebrands. Social media erupts. Design blogs savage. Loyal
My wife was just telling me about Canada Goose’s “Generations” program where you can trade up to a pre-owned parka, bomber or vest. In exchange, you get a gift card
SHEIN just announced a $5 million donation to textile recycling in Africa. Sounds pretty huge. 5 million bucks! But think about it relatively. A company that produces an estimated 1.8
You can still buy a chocolate bar for a buck. At a dollar store, anyway. That very same bar costs THREE TIMES as much at the grocery store down the
Lead in protein shakes. Heavy metals in dark chocolate. Cadmium in organic supplements. A new report reveals that 47% of protein powders contain potentially unsafe levels of toxic metals. Worse
When Japanese auto import restrictions hit in the 1980s, Toyota started building plants in America. It wasn’t a factory invasion. Douglas Fraser, president of the United Automobile Workers at the
Corona’s parent company just watched its stock drop 14% in one day. Not because of bad press, ambassador faux-pas or product issues. Young people aren’t drinking like they did back
Dunkin’ Donuts has launched a personal care line at Walmart. I’m not kidding. Through a collaboration between Dunkin’ and Native, you can now buy: My first reaction was “Why?” My
“Oh. My. God. You guys HAVE to try this!” [Insert perfectly lit video of someone “discovering” a product they were clearly paid to promote] If you spend any time on
A water bomber just collided with someone’s drone over the Los Angeles fires. For real. A massive, specially designed CL-415 firefighting aircraft, sent from Quebec to help save lives and
My father-in-law, a fine artist, buys his art supplies on Temu. Not just for the prices. For the selection. That derailed my thinking about Temu. Because it signals something bigger
Over the holidays, we spent a lot of time playing board games with our kids. The classics came out: Monopoly, Othello, Scrabble, Trouble, even chess. Most are older than I
I buy my share of Kirkland Signature products from Costco. And the odd piece of Amazon Essentials clothing. Also store brands from other retailers I trust. The quality is usually
Anyone in your household get a cool smart appliance over the holidays? You might be surprised by how much it already knows about you. Recent investigations revealed smart air fryers
At Costco yesterday, a sample server pitched her offering as “delicious, easy and convenient.” I looked around. Those same words could describe nearly EVERY edible product in the store. When
Movie sequels are everywhere. We took the kids to see Moana 2 today, and it feels like everything gets a part two these days — sometimes even decades after the original.
I chuckled at a sign near my home: “BAD DECISIONS MAKE GREAT STORIES.” The message continued to play around in my head because I found it SO true in product
Here’s a newly revealed marketing paradox that might surprise you: 44% of American consumers feel ignored by advertisers. The kicker? Many are affluent suburban households making over US $100,000 annually.
Are you old enough to remember the gleaming encyclopedia sets that once dominated living room bookshelves? They were my childhood version of Google — all the world’s knowledge in a
Happy New Year! Such a special, precious, and meaning-infused day. Hope yours kicked off in a positive way! Thomas Edison filed his first-ever patent on January 1, 1869. 156 years
Somewhere right now, someone is making their last product purchase of 2024. Maybe it’s a late-night impulse buy on Amazon, or a desperate dash to a convenience store. Could be
Bitcoin has been on quite a tear, and luxury brands are taking notice. Printemps (think the Harrods of France) just became Europe’s first department store to accept cryptocurrency payments. For
Although bizarrely unfamiliar, this looks familiar. Otherlab, a San Francisco startup, just announced a $5,000 solar-powered scooter called the Lightfoot. Twin solar panels you straddle like a horse saddle promise
Not far from where I live, there’s a “Candy Cane Lane” that predates Eddie Murphy’s 2023 movie of the same name by over 50 years. Horse-drawn carriages clip-clop past block
Dr Pepper recently passed Pepsi in US market share. After 7 straight years of growth, the “doctor” is now second only to Coca-Cola. Not bad for a brand that grabbed
Boxing Day shopping, anyone? I once sort of looked forward to braving the madness on this strange Canadian holiday, when the best prices of the year could be had on
I scheduled this little note ahead, as I’m spending today offline with my most precious thing of all: my little family. And I wanted to wish you peace and joy
Did you hear? 👂 Apple has turned millions of AirPods Pro into hearing health devices. Not with new hardware. Not with radical redesign. Just a clever software update and a
The iPhone 16 Plus starts at $899. Not $900. Never $900.00. Apple knows what every retailer knows: ending prices in 9 works magic. It‘s worked for over a century. And
Hey, remember when frozen meals meant bland, boring TV dinners? I sure do. (But truth be told, I thought the sectioned foil trays were a cool novelty on the rare
Procter & Gamble wants you to pay $14 for all-over body deodorant. That’s double the price of a regular stick. But hey, it’s for your whole body! They’re calling this
In product design, you’ve got to be careful where you draw your inspiration from. Those smart, beautiful product shapes you‘d love to mimic might be guarded by teams of vicious
Last week, Krispy Kreme opened its first-ever “factory store” in my city. People lined up overnight, in December. The police had to reroute morning traffic around the congestion, while a
My mother used to get an orange in her Christmas stocking. 🍊 Just one. And it was magical. That seems foreign now, when we can grab a bag of whatever
With the recent snowstorms where I live, I broke out a new pair of heated gloves. I love them already. How did I ever do without them? Of course, this
Hallelujah! McDonald’s has proclaimed the McRib’s return “a holiday miracle.” I can’t make this stuff up. It’s right there on their homepage, alongside a call to “gift yourself a tangy,
I’ve been watching more than a bit of NHL hockey lately. (The Oilers are on fire! 🔥) Like any marketer, I pay attention to the ads. And there’s an intriguing
It’s December 14th, and I’ve pretty much finished my gift-buying. Can hardly call it shopping, really — mostly clicking and confirming shipping addresses. Following seriously precise “hints” from a special