My Daily Emails

I send FREE daily emails with a wide range of helpful marketing tips, stories and buyer psychology insights. 

Why? To help YOU move forward with:

• Bite-sized insights in 1-2 minutes a day
• Fresh ideas geared to product makers & marketers
• Simple, productive actions 

You’ll take 365 steps forward a year!

Join thousands of smart readers committed to making things people are compelled to buy. Opt out at any time.

The Perfection Myth

“Practice makes perfect.” What a load of crap. Yet it’s one of the most popular mantras ever in business, sports and learning. Not saying practice is anything less than essential.

Read Post »

So, Who Really Owns Your Customers?

TikTok is back after going dark last week, but on probation. (Will Microsoft buy it?) Truth Social lost 47% of its active users in a year. Twitter (or X) keeps changing rules about who sees

Read Post »

The 20-Year Overnight Success

Tesla launched its first car in 2008. Now, 17 years later, global EV sales are expected to pass 20 million units in 2025. That’s more electric vehicles than the TOTAL number

Read Post »

Why The Book Just Won’t Die

My kids have tablets and e-readers. Yet they strongly prefer printed books. They’re not alone. Print book sales keep rising, even as digital options multiply. When my girls were toddlers,

Read Post »

Big Snacks Get Smart About Data

Mondelez knows a thing or two about your snacking habits. Including a thing or two YOU might not even know yourself. They’ve been watching how weight loss drugs like Ozempic are

Read Post »

Do Great Logos Go Bad?

Jaguar’s recent transformation of its leaping cat into a simplified fashion font is only the latest in a long line of controversial rebrands. Social media erupts. Design blogs savage. Loyal

Read Post »

Are Dollar Stores Doomed?

You can still buy a chocolate bar for a buck. At a dollar store, anyway. That very same bar costs THREE TIMES as much at the grocery store down the

Read Post »

Lead, Lies, and Protein Shakes

Lead in protein shakes. Heavy metals in dark chocolate. Cadmium in organic supplements. A new report reveals that 47% of protein powders contain potentially unsafe levels of toxic metals. Worse

Read Post »

The Real Costs of Reshaping Trade

When Japanese auto import restrictions hit in the 1980s, Toyota started building plants in America. It wasn’t a factory invasion. Douglas Fraser, president of the United Automobile Workers at the

Read Post »

The Curious Sober-Curious Revolution

Corona’s parent company just watched its stock drop 14% in one day. Not because of bad press, ambassador faux-pas or product issues. Young people aren’t drinking like they did back

Read Post »

Old Games, New Tricks

Over the holidays, we spent a lot of time playing board games with our kids. The classics came out: Monopoly, Othello, Scrabble, Trouble, even chess. Most are older than I

Read Post »

Why Innovators Love January

Happy New Year! Such a special, precious, and meaning-infused day. Hope yours kicked off in a positive way! Thomas Edison filed his first-ever patent on January 1, 1869. 156 years

Read Post »

The Last Purchase of 2024

Somewhere right now, someone is making their last product purchase of 2024. Maybe it’s a late-night impulse buy on Amazon, or a desperate dash to a convenience store. Could be

Read Post »

Peace, Joy & New Connections

I scheduled this little note ahead, as I’m spending today offline with my most precious thing of all: my little family. And I wanted to wish you peace and joy

Read Post »

The Tank Brain Takes a Holiday

It’s December 14th, and I’ve pretty much finished my gift-buying. Can hardly call it shopping, really — mostly clicking and confirming shipping addresses. Following seriously precise “hints” from a special

Read Post »