My Daily Emails

So many “expert” predictions lately ’bout how all these wild world events are going to play out. I guess SOMEONE will have to be right. Reminds me of a concept

I had an all-too-familiar experience yesterday at a drive-through oil change shop. It started with just an oil change — the service I’d actually come for. Then came the suggestions:

I’ve been working with a client who makes a product that, technically speaking, consumers could create themselves. With some time, the right components, and a bit of trial and error,

When I was a kid, my favorite April Fools prank was elegantly simple: wrapping electrician’s tape around the black plastic sprayer at our kitchen faucet. The beauty was in its

I’ve been skeptical about some of the grandiose claims surrounding AI implementation in the product world. (I mean, aside from the stuff we see daily, like new ChatGPT competitors, and

I’ve been working with a B2B startup lately that launched with beautifully crafted Ideal Buyer Profiles. They had the works: detailed personas with photos, fictional names, job titles, goals, pain

Let’s play a quick game. What were your last three online purchases? Now, here’s a harder question: what were your last three purchases that you made after seeing an ad?

Yesterday I wrote about how I almost ripped my bumper off on a fire hydrant, despite 4 decades of driving experience and a vehicle equipped with sensors and cameras. That

I did something embarrassing a few weeks ago. Despite a solid driving record for 40 years (not a single multi-vehicle collision), I managed to rip my front bumper nearly clean

I came across a case study about Tyson Foods that illustrates something I discuss in I Need That: The most powerful innovations often happen behind the scenes, invisible to customers, yet transforming their