My Daily Emails

I was walking through a mall yesterday when a poster caught my eye. “YOU deserve better coffee.” Four simple words. No sexy visuals, no celebrity endorsement. Just a direct appeal

I was just reading some great research that validates what I’ve been preaching for a while now. Procter & Gamble recently partnered with Harvard and Wharton to run a massive

I’m standing in my kitchen last weekend, attempting to open a stubborn jar of home-canned pickles. After the usual routine — tap the lid, run it under hot water, grip

I’ve been watching some news that could significantly impact your advertising strategy this summer. According to Reuters, Chinese online marketplaces Temu and Shein are sharply cutting their U.S. digital ad spending across platforms including Facebook,

Over the past six emails, we’ve explored the hidden psychological barriers that stop customers from buying products they would otherwise love: Today, I’ll bring these insights together into a practical

So far in our exploration of psychological barriers to purchase, we’ve examined biases that primarily block sales. Today, let’s look at a bias that can actually enhance value perception —

So far in my little series on psychological barriers to purchase, we’ve covered Anchoring Bias, Loss Aversion, the Paradox of Choice, and Hyperbolic Discounting. Today, we’re checking out a blocker

So far in my little series exploring the psychological barriers that block purchases, we’ve examined Anchoring Bias, Loss Aversion, and the Paradox of Choice. Today, we’re diving into a bias

In the last two emails, I explored how Anchoring Bias and Loss Aversion create weird invisible barriers between your product and potential customers. Today, we’re tackling what I have seen

In my last email, I introduced a series on the hidden psychological barriers that block customers from buying products they would otherwise LOVE. I started with the remarkable power of