My Daily Emails

Reader Elena from Denver wrote me with a dilemma that plagues product teams everywhere: “Our team keeps getting pulled into feature requests from our loudest customers — usually the ones who

Why product launches are equal parts terror and triumph (and how to survive the roller coaster) Every product launch is a massive adventure where everything is on the line. Will

Why Dr. Squatch’s exit to Unilever reveals the hidden strategy behind sustainable product businesses An unusual soap company just sold to one of the world’s largest consumer goods corporations. Dr.

I was recently helping a client wrestle with a positioning dilemma that flags everything wrong with how most companies think about pricing. This particular product costs about half what competitors

A car wash in 2006 unknowingly revealed one of the most powerful psychological principles in customer retention. Researchers tested two loyalty punch card offers that were mathematically identical but psychologically

How Instagram proved that customer requests can be the worst product strategy I spent half an hour last week listening to a product manager defend their latest feature update. “But

Why 78% of your customers are lying to you (and you’re buying it) Last month, a client showed me their customer survey results with obvious excitement. “Look at this —

The missing link between great features and great revenue I just published one of my favorite podcast episodes ever. My guest is Heather Inocencio, a product strategist who’s driven some

Innovators and inventors are exceptionally optimistic by nature. They have to be. You can’t dream up world-changing products without believing impossible things can become inevitable. That relentless optimism fuels the

How the galaxy’s most beloved franchise just made QR codes — and Coke — more fun The Force is strong and sweet with this marketing campaign. Coca-Cola just launched an experience