My Daily Emails

When I first clipped into a Peloton bike in November of 2019, I had no idea how deeply this platform would transform my fitness journey. It was in a mall

I used to be a dedicated coffee shop patron, dropping hundreds each month on my daily caffeine fix at Starbucks and independent cafés. The baristas often knew my name, my

One of my clients makes a fiber reinforcement product that increases road longevity by 30% and significantly reduces rutting in asphalt surfaces. It’s a clear win for municipalities and taxpayers.

Remember when augmented reality (AR) headsets were supposed to be the next smartphones? Seems like the future isn’t quite here yet. Apple is reportedly working on a cheaper version of

With just over 2 weeks before what will likely be a very tight US presidential election, there’s a lot of talk about the importance of voting. But have you ever

More than once, I’ve had a client suggest they wanted to launch a product at a premium price by creating a status brand with a luxury look and feel. It’s

Exciting news, product (and audio) enthusiasts! For those of you who prefer to learn on the go, I’m thrilled to announce that “I Need That” is now available as an

When I first started Graphos in 1993, it was a generalist design and marketing agency. We did a bit of everything, working with anyone who needed graphic design and marketing

When my wife and I embarked on an extensive home renovation a couple years ago, we quickly realized something counterintuitive: it might have cost less to start from scratch. But

Remember the thrill of unwrapping gifts as a kid? In “I Need That,” I talk about how the fantasy about the gift was often better than the gift itself. And

Ever wonder why you can’t resist clicking on those “You’ll never believe what happened next” headlines? That, my friend, is the curiosity gap at work. And good hooks are not

A few days ago I caught up with an old friend who’s been working on a software startup for the past two years. When I asked about the launch date,

Last night, was in the freezer section of my usual grocery store, faced with a dizzying array of ice cream flavors, types and brands. What I found most fascinating wasn’t

Who ever guessed caulking guns could teach us everything there is to know about market segmentation? While working on my garage upgrade, I bent the squeeze lever of my old

As I’m assembling the slatwall components in my garage for this project I told you about yesterday, I have plenty time to think. And, naturally, my mind goes to the

I’m in the midst of a garage transformation, installing PVC slatwall panels around the entire interior. While on the surface, it might seem like a standard improvement project, it’s a

With the weather unseasonably warm for October, I found myself cutting the grass yesterday while my daughters paddled on the lake. But reality is setting in — it’s almost time

I know how busy you are. For anyone engaged in the fast-paced world of product development and marketing, time is often our scarcest resource. That’s why I’ve included over 110

Is it just me, or have major product launches been lacking something lately? Last month’s iPhone 16 launch left many tech fans feeling thoroughly underwhelmed. (What, exactly is the upgrade-worthy

Imagine yourself in a bustling market in Marrakech, surrounded by vibrant textiles, intricate metalwork, and the aroma of exotic spices. As you ponder over a beautifully crafted leather bag, you

I have a longtime client who makes fishing lures. Did you know there are over 100,000 different fishing lures available online and in retail stores across North America? It’s a

Last Saturday, I took my kids to the movies. At the concession stand, I was struck by the pricing structure for popcorn: Small: $7.00 Regular: $8.75 Large: $9.25 I found

Last night’s U.S. vice presidential debate left many viewers unsatisfied, with opinions split largely along partisan lines. As I watched, I kept attuned to the pivotal role of the moderator

I’m always amazed at the lean product mix at Costco. At first glance, you might think it’s just about maximizing their limited shelf space. But dig a little deeper, and

It’s not just the cool air and piercing wind that’s got me wide awake and hyper-alert today. It’s Sept. 30. Just like that, September’s a wrap, and it’s the end

I have a confession to make: I’m terrified of failure. This fear isn’t just a nagging worry — it’s a persistent driving force that shapes how I approach my work. 

The small city where I live is home to Canada’s largest outdoor market. This morning, my wife and I went there, as we love to do on Saturdays — especially during

I’ve been working with a B2B client that sells a 100% recycled product to the construction industry. What’s fascinating is how this sustainability angle has become a powerful door-opener, granting

I’ve got three Post-it notes stuck to my computer screen right now, so I know it’s going to be a busy day. In the digital way I do things, they’re

Ever wonder why some products seem to effortlessly turn browsers into buyers, while others struggle to make every single sale? The secret might be simpler than you think: micro-commitments. Here’s

Quick story: My 14-year-old just told me a boy in her class loves singing the Old Spice jingle. Old Spice. The scent of my grandfather. (I loved how he smelled,

Ever wonder how some innovators seem to pull game-changing ideas out of thin air?

Here’s their secret: They don’t.

Instead, they’re masters of observation. They see the world not as