My Daily Emails

Turning Grand Central Station into a pine forest might be the best sensory play of the season. Bath & Body Works is running a campaign that makes parts of New

The most polarizing products sometimes become the most profitable. A super-creepy doll.A blanket with sleeves.A pen “for women.” All ridiculous … until you see the sales numbers. None of them

In life and in marketing, silence is one of the most poignant signals there is. Every year on November 11, I stop what I’m doing at 11:00 am. That two

Your product’s sound shapes trust faster than your logo ever could. The best brands know: sound is feel, presented as audio. The soft, sure “thunk” when a car door closes.The whispery

Don’t stop at solving problems. Evoke wonder! Recent research shows that awe is more than a feeling. It’s a cognitive reset. It widens perception, opens people to novelty, and deepens emotional attachment.

Before a buyer reads the label, they’ve already judged your product by touch. A new design study confirms what great makers have always felt intuitively: the visual–tactile properties of materials significantly shape

Your brand only has two seconds to earn a glance. On a good day. A new deep-learning study on visual attention in packaging found that logo placement, orientation, and even nearby faces

With endless buzzes, chimes and beeps, haptics can carry meaning — if you let them. If you felt your phone rumble like a Formula One racer from this summer’s F1 haptic movie

AI systems that “feel magical” can also be seen as manipulative. Recent research from Griffith University shines light on a growing issue:  AI-induced consumer vulnerability: the uneasy sense people get

Even the biggest brands can forget to state the obvious. A few weeks ago, Lay’s announced what it called the largest brand redesign in its nearly 100-year history. The radical new changes? Warmer