My Daily Emails

The double standard between big brands and startups — and knowing when precision in claims is life or death A client asked me the other day: “Why do WE fuss

A startup founder’s guide to shipping options — from garage packing to Amazon’s walled garden Every physical product founder faces the same moment of panic. “Wait, HOW do I actually

AI no longer has to live in the cloud (and what that means to all makers). Arm has unveiled its next-gen chip designs built to run powerful AI models directly

Sounds like jargon, but DFM is one of the sharpest tools small makers can use. Design for Manufacturing (DFM) means shaping a product so it can be made efficiently, without fragile

Your product’s packaging is often the first sales call. I’m working with a client in the cleaning product space, so my team is immersed in the trends and brain science

An AI note-taker that travels on the back of your phone has already sold over a million units. I appreciate AI note-taking on video calls. It captures everything while I

It creates loyalty, revenue, and sustainability, all in ONE move. Two days ago I mentioned Methods — the shoe brand that separates uppers and soles so buyers can replace just

When buyers get frustrated, they’re already half gone. It doesn’t matter how advanced or helpful your product is if the path to “yes” feels tedious. Frustration kills decisions faster than

Circular footwear is a lesson in new business models. Solk’s Fade 101 sneaker — six years in development — proved it’s possible to make stylish, everyday shoes designed to compost. Chrome-free leather, plant-based

In the 1990s, Nova Scotia brewery Alexander Keith’s ran a slogan I’ll never forget. “Those who like it, like it a lot.” That line nailed what it means to be