My Daily Emails

What Sherlock Holmes taught me about finding clues that reveal what customers really want My 11-year-old brought home the complete Sherlock Holmes collection. She’s been devouring novels almost since she

Why fear-based micro-management destroys more product launches than bad strategy It arrived at 5:47 AM on a Tuesday. A 12-paragraph email from a client’s team member, dissecting every social media

How one jewelry company turned a nervous purchase into an unforgettable brand moment I was terrified to spend big bucks on earrings I had never even seen. It was my

Why launching products feels like playing a rigged video game — and how to win anyway Life isn’t fair. But that’s nothing compared to launching a product in the digital

A Sunday salute to the dreamers, makers, and stubborn optimists who refuse to accept “good enough” This morning I’m thinking about the relentless optimism of product makers. You know the

The simple triage system that keeps product launches moving when chaos feels like the new normal Tuesday morning: Payment processor glitch affecting 15% of checkouts. Tuesday afternoon: Customer discovers product

How smart packaging design creates unboxing experiences that sell more products Nestlé has partnered with IBM to develop AI that designs better packaging materials. Not stuff like flashier graphics or

Why I avoid deleting nasty comments and celebrate the free engagement — BUT where I draw the line Last week, a troll showed up on a client’s YouTube video with

The cognitive bias that’s costing you sales — and how to break through it I’ve only walked out of a movie theater before the ending once in my entire life.

Why finding your price point feels like threading a needle blindfolded — and the surprising research that makes it easier Every product maker faces the same pricing paradox. Price too