My Daily Emails

Remember the great mask and sanitizer gold rush of 2020? Seemingly overnight, everyone from distilleries to clothing manufacturers pivoted to producing pandemic essentials. Car companies made ventilators. Fashion designers crafted

Some strange things are afoot right now in the product world. (And I suppose consequently at the Circle K.) New pressure is squeezing consumer product companies from both sides. Investors

My daughters are more serious gardeners than most adults I know. They’re the youngest ever volunteers at our local botanic park — a position the older one secured entirely through

Ever notice how some movies get panned by critics yet adored by audiences? This gap compelled Seth Godin to write a recent post about Rotten Tomatoes scores. Movies like The Boondock Saints and Greatest Showman landed embarrassing 26%

I just completed my occasional role as print production manager, sending some client brochures and a poster to a trade printer we’ve used for years. While I’ve delegated the majority

Too many times, I’ve seen brilliant products brought down by the very teams that created them. A revolutionary software platform dies as founding partners descend into backstabbing and legal battles.

There’s a saying in marketing: “Right message, right person, right time.” Most product marketers obsess over the first two elements while completely missing the third. Quite truthfully, it’s sometimes the

The most valuable prospect often isn’t a new face. It’s more likely someone who already KNOWS you. Seth Godin captured this perfectly in a recent post: “Marketers face a choice every

I’m facing an interesting marketing challenge with one of my newer clients. We’re launching a device that installs inside a musical instrument — and might never be seen again after

I have been enjoying working with a client and a video team to create an installation video for a new electronic device. As we mapped out each step, two questions