How Old Products Find New “Needs”
Procter & Gamble wants you to pay $14 for all-over body deodorant. That’s double the price of a regular stick. But hey, it’s for your whole body! They’re calling this
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Procter & Gamble wants you to pay $14 for all-over body deodorant. That’s double the price of a regular stick. But hey, it’s for your whole body! They’re calling this
In product design, you’ve got to be careful where you draw your inspiration from. Those smart, beautiful product shapes you‘d love to mimic might be guarded by teams of vicious
Last week, Krispy Kreme opened its first-ever “factory store” in my city. People lined up overnight, in December. The police had to reroute morning traffic around the congestion, while a
My mother used to get an orange in her Christmas stocking. 🍊 Just one. And it was magical. That seems foreign now, when we can grab a bag of whatever
With the recent snowstorms where I live, I broke out a new pair of heated gloves. I love them already. How did I ever do without them? Of course, this
Hallelujah! McDonald’s has proclaimed the McRib’s return “a holiday miracle.” I can’t make this stuff up. It’s right there on their homepage, alongside a call to “gift yourself a tangy,
I’ve been watching more than a bit of NHL hockey lately. (The Oilers are on fire! 🔥) Like any marketer, I pay attention to the ads. And there’s an intriguing
It’s December 14th, and I’ve pretty much finished my gift-buying. Can hardly call it shopping, really — mostly clicking and confirming shipping addresses. Following seriously precise “hints” from a special
We thought we were the perfect customers for a robot vacuum. Several friends raved about theirs. The tech was proven. The reviews were stellar. And we definitely had floors that
Jeez, not long ago buying a mattress online seemed radical. “You have to try it first!” everyone insisted. “Lie down on it in the store!” Now we’re buying CARS on