My Daily Emails

Google Ads keeps sabotaging my niche campaigns. Not through bugs or glitches — through deliberate design changes that systematically favor broad, generic advertising over precise, targeted messaging. Here’s what’s happening: I

Kimberly-Clark just dropped a potty training app. Not a potty training guide. Not a tips and tricks PDF. A full-featured mobile application complete with classic Disney characters (as “band leaders”), milestone tracking,

I recently worked with a founder who was giddy with anticipation. “This is gonna BLOW UP,” he told me. “Once influencers and the press see it, they’ll be fighting to

When threats appear, our dog brain takes command. This emotional, instinctual part of our psychology — which I dig into extensively in I Need That — doesn’t carefully weigh options or

My family teases me mercilessly about my restaurant ordering patterns. “Dad, you know there are other things on the menu besides the pad see ew, right?” “Are you physically capable

I have been doing something a little different in planning sessions. Instead of the usual optimistic roadmapping, I open with a bit of an unusual request: “Before we talk timelines,

Remember the great mask and sanitizer gold rush of 2020? Seemingly overnight, everyone from distilleries to clothing manufacturers pivoted to producing pandemic essentials. Car companies made ventilators. Fashion designers crafted

Some strange things are afoot right now in the product world. (And I suppose consequently at the Circle K.) New pressure is squeezing consumer product companies from both sides. Investors

My daughters are more serious gardeners than most adults I know. They’re the youngest ever volunteers at our local botanic park — a position the older one secured entirely through

Ever notice how some movies get panned by critics yet adored by audiences? This gap compelled Seth Godin to write a recent post about Rotten Tomatoes scores. Movies like The Boondock Saints and Greatest Showman landed embarrassing 26%