My Daily Emails

The Fender Stratocaster hasn’t changed a bit since 1954. Think about how rare that is. With constant upgrades and innovations being the absolute norm, here’s a piece of technology that’s basically identical

Yesterday I wrote about embracing your haters. Here’s a real-world example of how that can work: I was running social media ad campaigns for a premium pillow brand when we

Tourists recently called Vienna’s famous Schönbrunn Palace “just a huge, boring, yellow building.” and “Dull as dishwater.” The Vienna Tourist Board loved that review so much, they made it the centerpiece of

IKEA dropped the perfect example of product marketing that aligns with both customer needs and values: Three steps. Twenty years. Dunzo. What they’re selling you isn’t a light bulb. It’s

I just read something that perfectly illustrates how innovative companies stay ahead of rapidly shifting consumer needs. Dawn dish soap has been totally reformulated because … Americans are eating SO much

If you buy digital ads, you know that feeling when you see a $0.12 average cost per click. For a brief moment, it feels amazing. Then you drill down. Almost

Seven lousy seconds. That’s all you get. I know it doesn’t sound like much, but how’s this: The process starts even faster. Here’s how your customer’s brain processes a new

Every successful rocket launch starts with tiny adjustments on the pad. Same with your product. I always remind clients how those first 100 sales are NOT focused on revenue. They’re

“If we get just 1% of this HUGE market…” I hear this constantly from product teams. Always have. Right now, I’m working with a client who initially calculated 100 million

I was at Starbucks yesterday, waiting for my Americano and browsing the merchandise wall. The prices stunned me. Not because they were high (though they were), or because I’m a cheapskate (I