My Daily Emails

The cognitive bias that’s costing you sales — and how to break through it I’ve only walked out of a movie theater before the ending once in my entire life.

Why finding your price point feels like threading a needle blindfolded — and the surprising research that makes it easier Every product maker faces the same pricing paradox. Price too

How to find real customer pain points using tools you already have Last month, a client asked me to help identify why their competitors were gaining market share DESPITE having

How one simple button rewired human behavior and created trillion-dollar industries Sometimes the hugest breakthroughs start as the tiniest solutions. My friend Melina Palmer recently interviewed Bob Goodson, coauthor of LIKE:

The retail psychology trick that’s hijacking your customers’ brains (and how to use it ethically) I went to IKEA once for a simple lamp. Ninety minutes later, I emerged with

The behavioral data revolution that’s reshaping product strategy Three months ago, a SaaS founder emailed me, clearly in a panic. Her Net Promoter Score had never been higher — 73,

Innovators often ask me straight-up whether their groundbreaking product is likely to succeed. Here’s my answer: Go find 10 ideal buyers who aren’t friends or relatives. Try to sell them

The hidden math that makes rare problems inevitable (and expensive) Jason Cohen, founder of WP Engine, shared a brutal truth about scaling that most product makers discover too late. When

Reader Elena from Denver wrote me with a dilemma that plagues product teams everywhere: “Our team keeps getting pulled into feature requests from our loudest customers — usually the ones who

Why product launches are equal parts terror and triumph (and how to survive the roller coaster) Every product launch is a massive adventure where everything is on the line. Will