
Why Your Best Prospects Are Scared to Buy From You
Years ago, I had a crash while cornering on my bike that left me with a fractured arm and some nasty road rash. The physical injuries healed within weeks, but
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Years ago, I had a crash while cornering on my bike that left me with a fractured arm and some nasty road rash. The physical injuries healed within weeks, but

Last week I was giving a reader feedback about the website for his B2B startup. His company helps entrepreneurs navigate complex bureaucratic processes — the kind of paperwork nightmare that

My Pinterest rep reminded me last week about something that stuns many business leaders. “Most entrepreneurs still think Pinterest is all Gen X women getting inspiration for kitchen renovations,” she

Mattel announced something that sounds like sci-fi but is happening right now. The toy giant behind Barbie, Hot Wheels, and Fisher-Price is partnering with OpenAI to use artificial intelligence for designing new

Every time our family travels, I watch my wife perform “the ritual.” She spreads every piece of clothing across our bedroom floor like a tactical operation. Socks paired with underwear,

I remember when my youngest daughter discovered she could get her sister’s attention by saying “Don’t look” — immediately followed by whatever she wanted noticed. It worked every single time.

Ben & Jerry’s lost masses of customers when they stopped selling ice cream in occupied Palestinian territories. But they gained millions more. Most companies would freak out at even considering such
Ever wonder why watching someone bite into a juicy burger makes your mouth water? (Maybe enough to even buy a George Foreman Grill?) Have you questioned why you suddenly crave

We’re in a new reality where purchasing decisions are political statements A client texted me yesterday: “Did you see the McDonald’s boycott news? Should we be worried about this kind

Cristian, A SaaS founder from Romania recently asked me something I’m hearing more and more often. “How do I choose the right marketing direction when there’s a plethora of conflicting