My Daily Emails

The simple triage system that keeps product launches moving when chaos feels like the new normal Tuesday morning: Payment processor glitch affecting 15% of checkouts. Tuesday afternoon: Customer discovers product

How smart packaging design creates unboxing experiences that sell more products Nestlé has partnered with IBM to develop AI that designs better packaging materials. Not stuff like flashier graphics or

Why I avoid deleting nasty comments and celebrate the free engagement — BUT where I draw the line Last week, a troll showed up on a client’s YouTube video with

The cognitive bias that’s costing you sales — and how to break through it I’ve only walked out of a movie theater before the ending once in my entire life.

Why finding your price point feels like threading a needle blindfolded — and the surprising research that makes it easier Every product maker faces the same pricing paradox. Price too

How to find real customer pain points using tools you already have Last month, a client asked me to help identify why their competitors were gaining market share DESPITE having

How one simple button rewired human behavior and created trillion-dollar industries Sometimes the hugest breakthroughs start as the tiniest solutions. My friend Melina Palmer recently interviewed Bob Goodson, coauthor of LIKE:

The retail psychology trick that’s hijacking your customers’ brains (and how to use it ethically) I went to IKEA once for a simple lamp. Ninety minutes later, I emerged with

The behavioral data revolution that’s reshaping product strategy Three months ago, a SaaS founder emailed me, clearly in a panic. Her Net Promoter Score had never been higher — 73,

Innovators often ask me straight-up whether their groundbreaking product is likely to succeed. Here’s my answer: Go find 10 ideal buyers who aren’t friends or relatives. Try to sell them