My Daily Emails

Buyers don’t believe claims. They believe what they can see. When Cutco sales reps show off the company’s Super Shears, they don’t start with features or promises. They pull out

Longtime reader Sheena wrote about my post on the heated Bento Box: “Ooh! I love this. Then I saw the price…” HeatsBox Go is made in Switzerland and sells for

146,000 words. 365 mornings. Zero missed days. Today marks one full year of sending these emails every day. (Although several, like the one you opened on Christmas morning, were written

Better default settings are key to smart product development. But what, exactly, is better? Ravi in Toronto asked me a sharp one after reading my email about default settings: “We

Meta’s new Ray-Ban Display smart glasses are here, and cost about US $800.  They’ve got a built-in display in one lens and notifications on the go. But software is still

Battery-powered lunchboxes make work life better. Here’s why it matters. A Swiss startup built a device called HeatsBox GO. It looks like a sleek bento box, but hidden inside is a

Defaults drive behavior more than persuasion ever could. When Apple wanted millions to try paperless billing, they didn’t write a manifesto or launch a new ad campaign. They set the default to

The double standard between big brands and startups — and knowing when precision in claims is life or death A client asked me the other day: “Why do WE fuss

A startup founder’s guide to shipping options — from garage packing to Amazon’s walled garden Every physical product founder faces the same moment of panic. “Wait, HOW do I actually

AI no longer has to live in the cloud (and what that means to all makers). Arm has unveiled its next-gen chip designs built to run powerful AI models directly