My Daily Emails

When prices spike and fees multiply, how you frame them can decide whether buyers accept or revolt. Here were are in an era of unpredictable tariffs, volatile fuel costs and

It’s cool to think my wristwatch can suddenly flag possible hypertension — no cuff, no appointment, no symptoms. As someone who’s loved using Apple gear since the seventies, I’ve watched plenty of

Buyers don’t only fear mistakes. They avoid the rotten feeling of future regret. You’ve probably put off a purchase because of a voice in your head saying “What if I

High-resolution copies of handwritten notes can double repeat spending. A team of researchers tested thank-you notes in e-commerce deliveries. Four versions: handwritten, scanned and printed, machine-typed, and none at all.

The way you quote a price changes WHETHER people want to negotiate it. Imagine you’re choosing between two venues for a launch event. Venue A quotes $20,000. Venue B quotes $19,445. You

New research shows large language models mirror human decision patterns with many options (except in the messy stuff like satisfaction and stopping behavior). A new SSRN study from Katherine Hallen

Believing you’re invisible is a dangerous practice. In 1995, McArthur Wheeler robbed two banks in Greater Pittsburgh. He wore no mask or disguise. Instead he smeared his face with lemon juice, convinced

Online shopping rewires how much we’re willing to pay in physical stores. I’ve done it myself. Standing in a bookstore, I found a title I liked. Looked it up on

New research shows packaging colors shape expectations and purchase intent far beyond simple attention-grabbing hues. Every junior marketer and design student knows the theory: Green = eco or money Red

Our brains like shortcuts. Often when doing logo design projects, my team and the client’s get into a familiar discussion. Should the logo attempt to represent the product? Would doing