
The Sweet Spot Between Daring and Patient
When you’re early, the work isn’t to shout louder. It’s to make tomorrow feel INEVITABLE. You can’t sell to a market that isn’t ready. So you seed it. The other
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When you’re early, the work isn’t to shout louder. It’s to make tomorrow feel INEVITABLE. You can’t sell to a market that isn’t ready. So you seed it. The other
The best innovations don’t make you adapt. They adapt to you. Most home coffee roasters are equal parts smoke and guesswork. Too hot, too long, too bitter — you take
Mass production hides mistakes. Small runs expose them. I have a client who tests new product variations in the tiniest runs imaginable — sometimes just a handful of units, with
In markets drowning in specs, solving real constraints beats listing features. Oversupply pushed most e-bike brands into brutal price wars. I’ve seen quality bike makers squeezed, not at all because
Night vision used to be WB-cartoon fantasy. Now it’s in your backpack for under a hundred bucks. As a kid, I was sure Wile E. Coyote had one of these
Sometimes the best marketing is a shortage of the product. Think about the PlayStation 5 launch. Demand dwarfed supply, and units sold out everywhere. Instead of turning buyers away, the shortage fired
Maybe the best way to sell your premium product is to offer something cheaper right next to it. Apple’s iPhone SE was never meant to blow minds. It exists to
When something promises too much for too little, skepticism kicks in before belief ever can. They say when something sounds too good to be true, it probably is. That’s the
Offering too many options can add confusion and push buyers away. We’ve been fooled into thinking choice is good. More SKUs, more features, more “freedom.” But for your buyer, most
What if your ketchup sachet could disappear after use — or be eaten? London-based Notpla is making that future feel real. Their edible, compostable seaweed packaging — like the Oohohydration bubbles used in