My Daily Emails

Ever watch a brand try to be “fresh” and feel your entire body physically recoil? I think of Kanye West‘s 2024 Super Bowl ad promoting Yeezy. He shot it on

That familiar bottle of Sprite just morphed into something else. Suddenly, it’s a ticket to exclusive music events, a key to limited fashion drops, and a membership card to a

Yesterday I came across a fascinating article about price pack architecture (PPA) that confirms something I’ve been chirping about for years. Success is often not so much about what you

In my last few emails, I’ve explored the power of timing in marketing — from trigger moments to competitor vulnerability windows. Today I want to focus on one more kind

Product makers live in a fantasy world. In this dreamland, customers spot our amazing new solution and immediately abandon their current provider, gleefully skipping over to our superior offering without

A sharp reader asked an excellent question after my last email about trigger moments: “If you nail the perfect timing, does that mean less exposure is necessary before conversion?” This

My father-in-law is a gifted artist, and among his many mediums became exceptionally adept as a potter. Each piece he created was unique — a one-time expression of creativity, technical

What’s your exit strategy? If that makes you squirm a bit, you’re far from alone. Many product makers pour everything they’ve got into the day-to-day, without lifting their gaze to

Walking through my grocery store a couple days ago, I found myself contemplating the Coca-Cola display. Bottles labeled with names like Jillian, Brian, Summer, and Ahmed lined the cooler shelves. Plenty of

Standing in a grocery store checkout line yesterday, I witnessed a scene familiar to any parent. “Mom, can we have gum?” asked a hopeful child. “No,” replied the mother, continuing