My Daily Emails

How artificial urgency hijacks our brain’s priority system — and makes us grab the wrong thing Hotels.com shows one room left at this rate. Amazon promises free delivery if you order within

How admitting small flaws makes customers trust you more — and the counterintuitive psychology behind it Last week a client panicked because a customer posted a mildly critical review. “This

How one hotel towel experiment cracked a code on persuasion — and what it means for YOUR product messaging Behavioural psychologist Robert Cialdini wanted to figure out which hotel towel

How Skullcandy and Unilever turned customer feedback analysis into instant strategic intelligence — and what you can steal from their playbook Skullcandy used to spend two days manually analyzing customer sentiment

Why telling customers they can’t have something makes them want it ten times more — and how smart brands leverage reverse psychology Remember when your parents told you not to

The tough truth about sustainable growth — and what happens when you run out of gas at mile 3 I constantly meet founders who’ve trained for a sprint but signed

What Duolingo’s AI announcement reveals about the hidden human cost of “bold” leadership decisions Duolingo’s CEO announced they were going “AI-first” and the internet blew up. Users deleted the app. Reddit

The day machine learning tried to punt a profitable strategy — and what it reveals about human insight vs. algorithmic advice I fed a client’s marketing data into an AI

A reader’s insight about value psychology reveals the secret to overcoming price resistance — and what luxury brands know that you don’t Subscriber Rana nailed something many entrepreneurs struggle with.

Why viral success fizzles faster than you think — and what kills exponential growth early on A client told me the other day they expected sales growth to be a