Hi! I’m Laurier Mandin, a product marketing expert with over 30 years of experience helping innovators create and sell products people truly need.
As the founder and lead consultant of Graphos Product, I’ve guided numerous startups and established brands to market success through need-centric product development and compelling marketing strategies.
With a deep understanding of consumer psychology and behavioral economics, I bring a unique perspective to the world of product creation and marketing.
My insights have helped transform struggling products into market leaders and have launched numerous innovations to commercial success.
In this groundbreaking book, I reveal the secrets behind products that capture hearts, minds, and wallets.
I Need That is an essential guide for entrepreneurs, product managers, and marketers who want to create products that resonate deeply with their target audience.
What You’ll Learn in the Book:
— Rick Cesari, author of Buy Now and Building Billion Dollar Brands
Other Countries
Every product maker dreams of hearing customers say, “I need that!” But how do you create something so compelling that owning it becomes non-negotiable?
I Need That reveals the psychological triggers and brain science behind products people crave.
This one-of-a-kind guide shows you how to:
• Tap into the most powerful human needs that relate to your product
• Use behavioral psychology to turn casual shoppers into passionate buyers
• Avoid the pitfalls that doom most new products to failure
• Future-proof your business by capitalizing on emerging needs
Each chapter concludes with practical, easy-to-implement actions you can take immediately to improve your product’s chances of success.
These quick wins will help you:
• Refine your product strategy
• Enhance your marketing approach
• Strengthen your connection with customers
Packed with actionable strategies and real-world examples, this book is your roadmap to creating products that fly off the shelves. Whether you’re a startup founder, product manager, or CMO, I Need That will transform how you approach product creation and marketing.
Make your product the one they can’t live without.
For stronger sales, glowing reviews, and loyal customers, it all starts here.
Available in hardcover, paperback, e-book and audiobook versions
Convenience products age horribly when the culture grows past them. When I was a kid, Jell-O had STATUS. Not luxury status. Futuristic status, man. At family gatherings, someone would inevitably arrive carrying a wobbling molded tower with fruit pieces trapped inside like
Sometimes the smartest strategy is recognizing the battlefield has already changed. In military planning there’s a term called O.B.E., which stands for “Overcome By Events.”* Imagine spending months planning and preparing to defend an airfield, only to discover the enemy
Gollum reminds us that the strongest products change the way customers talk about them. Watching The Hobbit film series with my daughters, I thought about how much is packed into a single term of endearment from Gollum. “My Precious.” The way Gollum
Now in audiobook voiced by the incomparable Dean Wendt.
Get it on Amazon, Audible and Apple Books
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Check out Graphos Product