Hi! I’m Laurier Mandin, a product marketing expert with over 30 years of experience helping innovators create and sell products people truly need.
As the founder and lead consultant of Graphos Product, I’ve guided numerous startups and established brands to market success through need-centric product development and compelling marketing strategies.
With a deep understanding of consumer psychology and behavioral economics, I bring a unique perspective to the world of product creation and marketing.
My insights have helped transform struggling products into market leaders and have launched numerous innovations to commercial success.
In this groundbreaking book, I reveal the secrets behind products that capture hearts, minds, and wallets.
I Need That is an essential guide for entrepreneurs, product managers, and marketers who want to create products that resonate deeply with their target audience.
What You’ll Learn in the Book:
— Rick Cesari, author of Buy Now and Building Billion Dollar Brands
Other Countries
Every product maker dreams of hearing customers say, “I need that!” But how do you create something so compelling that owning it becomes non-negotiable?
I Need That reveals the psychological triggers and brain science behind products people crave.
This one-of-a-kind guide shows you how to:
• Tap into the most powerful human needs that relate to your product
• Use behavioral psychology to turn casual shoppers into passionate buyers
• Avoid the pitfalls that doom most new products to failure
• Future-proof your business by capitalizing on emerging needs
Each chapter concludes with practical, easy-to-implement actions you can take immediately to improve your product’s chances of success.
These quick wins will help you:
• Refine your product strategy
• Enhance your marketing approach
• Strengthen your connection with customers
Packed with actionable strategies and real-world examples, this book is your roadmap to creating products that fly off the shelves. Whether you’re a startup founder, product manager, or CMO, I Need That will transform how you approach product creation and marketing.
Make your product the one they can’t live without.
For stronger sales, glowing reviews, and loyal customers, it all starts here.
Available in hardcover, paperback, e-book and audiobook versions
One of the greatest ads in history succeeded by calling out the status quo. In 1959, Volkswagen ran what would become one of the most celebrated advertisements ever created. You’ve probably seen it. A tiny image of a Volkswagen Beetle sits alone on a
KFC goes all-in on the brand asset customers fondly remember carrying home. When I was a kid, my family and I devoured bucket after bucket of KFC. We didn’t eat much restaurant food, but KFC was one of my parents’ favorite
Window packaging does something more than show the product. It adds a sense of ownership before purchase. A new marketing study found that consumers consistently preferred products in transparent packaging over similar options in opaque packaging. They tested cookies, gummy
Now in audiobook voiced by the incomparable Dean Wendt.
Get it on Amazon, Audible and Apple Books
Need an expert team to take your consumer or B2B product to market?
Check out Graphos Product