My Daily Emails

A reader’s insight about value psychology reveals the secret to overcoming price resistance — and what luxury brands know that you don’t Subscriber Rana nailed something many entrepreneurs struggle with.

Why viral success fizzles faster than you think — and what kills exponential growth early on A client told me the other day they expected sales growth to be a

How 6G testing in a remote facility reveals the future of product connectivity — and what it means for every hardware maker Deep in the Swedish countryside, something revolutionary is

The hidden psychological force that keeps people trapped with inferior products — even when yours is obviously better A potential customer emailed me yesterday about their marketing struggles. Their current

Six new BK drinks reveal the smart business strategy hiding in plain sight — and what it can mean for YOUR margins This summer Burger King launched six new beverages:

How improving product safety can accidentally create riskier behavior — and what smart product makers do about it I remember when my youngest daughter got her first bike helmet. Suddenly,

How losing 95% of users at onboarding kills exponential growth before it starts — and the psychology of those first five clicks I’m consulting on onboarding design for a client

Why launching a product well is like conducting an invisible orchestra — and why most innovators have no clue what’s happening backstage “When will we launch?” The question every excited

The difference between knowledge and expertise — and why some insights only come at 2 AM I’ve read more marketing books than I can count. Written one myself. Absorbed frameworks,

What Sherlock Holmes taught me about finding clues that reveal what customers really want My 11-year-old brought home the complete Sherlock Holmes collection. She’s been devouring novels almost since she