My Daily Emails

Reader Veronica from San Francisco asked: does “premium” wording work for software too? It does, with a few extra levers. The same psychology I wrote about a couple days ago

Simply asking “Hey, how likely are you to buy this?” raises the odds someone actually WILL. In behavioral psychology, the mere-measurement effect describes how measuring a person’s intention influences their subsequent behavior.

The words you use can change how your product feels. And how it sells. A blind-test study found that when two identical orange juices were labeled differently (one “Regular,” the

Sometimes when I’m stuck on a project, I realize I’m looping the same thoughts. That’s usually my signal to step away, because instead of solving the problem, I’m worsening it.

WD-40 didn’t just listen to customers — they solved their own frustration. For decades, the biggest problem with WD-40 wasn’t what was inside the can. It was that darned little red straw.

Your first 10 reviews may matter more than your 1,000th. A stack of glowing reviews does something bigger than reassure buyers. It creates a bandwagon. Researchers Xiao & Myers call it the bandwagon

Imagine a product that quietly (but verifiably) shifts your mood while you use it. Unilever is deeply exploring neurosignalling. Engineering products to trigger emotional states through subtle sensory cues. A lotion

The smarter your product, the harder it gets to explain. Reader Paul in London asked about building a content strategy for a complex tech company — the kind where even

Creativity can do more to drive purchases. It’s all about fresh thinking, and timing. Outside select Kroger stores, Oreo and VML turned crosswalks into cookie ads. Painted black-and-white stripes became Oreo stacks, with cartoon faces “biting”

An “Are you sure you want to leave?” message might be doing more damage than good. A new study of AI companion apps shows a common persuasion trick: when users