My Daily Emails

Buyers get excited when they picture outcomes. A 2024 Journal of Retailing study found that when products are categorized by benefits rather than attributes, people imagine themselves using them more vividly. That mental imagery

More buyers are replacing what broke than upgrading what works. And that changes how you should position your product. Recent data from Hardware Retailing shows a shift in home-improvement and consumer durables:

No matter how much money someone has, they still need to feel they’re getting a great deal. You.Me.The wealthiest lady in town. We’re all careful with money … just for

A little uncertainty makes people more likely to buy. A study in the Journal of Consumer Psychology found that when shoppers feel low control (like when choices are overwhelming) mystery increases interest.

Customers are favoring brands whose parts are easy to upgrade and replace. An EE Times report highlights an intriguing shift in consumer electronics: brands that design for repairability and modular upgrades are seeing

More retailers are discovering that the best product feedback happens before the sale, not after. Heading into 2026, retail-hardware trends, physical stores have been shifting from “places to buy” to places

People pay to keep what they feel is theirs more readily than to gain something new. A Journal of Consumer Psychology study found that when users feel even symbolic ownership of an

If a user succeeds once, they’re far more likely to stick around (and tell others). Behavioral science keeps proving this. I wrote last week about how future-focused or abstract messaging actually

Buyers don’t automatically trust what a product does. They need to know HOW it does it. A 2025 MIT/Wharton experiment found that when companies reveal how an output is generated (even if the explanation

If you manufacture in China but don’t sell there, you may think you’re safe. You’re not. A surprising number of product makers assume their trademark protects them globally. But it