My Daily Emails

Sometimes when I’m stuck on a project, I realize I’m looping the same thoughts. That’s usually my signal to step away, because instead of solving the problem, I’m worsening it.

WD-40 didn’t just listen to customers — they solved their own frustration. For decades, the biggest problem with WD-40 wasn’t what was inside the can. It was that darned little red straw.

Your first 10 reviews may matter more than your 1,000th. A stack of glowing reviews does something bigger than reassure buyers. It creates a bandwagon. Researchers Xiao & Myers call it the bandwagon

Imagine a product that quietly (but verifiably) shifts your mood while you use it. Unilever is deeply exploring neurosignalling. Engineering products to trigger emotional states through subtle sensory cues. A lotion

The smarter your product, the harder it gets to explain. Reader Paul in London asked about building a content strategy for a complex tech company — the kind where even

Creativity can do more to drive purchases. It’s all about fresh thinking, and timing. Outside select Kroger stores, Oreo and VML turned crosswalks into cookie ads. Painted black-and-white stripes became Oreo stacks, with cartoon faces “biting”

An “Are you sure you want to leave?” message might be doing more damage than good. A new study of AI companion apps shows a common persuasion trick: when users

Reader Lara in Orlando asked: “If rounded offers invite haggling, what about products with fixed prices, like retail or D2C?” Great question. I wrote about how Columbia University research showed

How pricing that’s too “smart” can backfire on brand loyalty. A new study warns that dynamic pricing without fairness guardrails can trigger backlash. Think airline tickets. You might think you got

The world’s safest kid-saw tells you exactly HOW to push design limits without breaking trust. One of 2025’s most buzzed design innovations is not a phone or smartwatch. It has