My Daily Emails

The science is clear: when your brand gets hit with an unfair insult, using it can make you look more confident … and boost your results. A June 2025 study

I once watched Levi’s jeans being made by hand on a factory floor. Today the company is gearing up to run its global operations with an AI super-agent. Years ago

The future of tangible products isn’t one-and-done. It’s ongoing. A new Juniper Research report projects the subscription-commerce market will pass US $700 billion, combining physical goods and services. At IFA 2025, hardware brands followed

Buyers get excited when they picture outcomes. A 2024 Journal of Retailing study found that when products are categorized by benefits rather than attributes, people imagine themselves using them more vividly. That mental imagery

More buyers are replacing what broke than upgrading what works. And that changes how you should position your product. Recent data from Hardware Retailing shows a shift in home-improvement and consumer durables:

No matter how much money someone has, they still need to feel they’re getting a great deal. You.Me.The wealthiest lady in town. We’re all careful with money … just for

A little uncertainty makes people more likely to buy. A study in the Journal of Consumer Psychology found that when shoppers feel low control (like when choices are overwhelming) mystery increases interest.

Customers are favoring brands whose parts are easy to upgrade and replace. An EE Times report highlights an intriguing shift in consumer electronics: brands that design for repairability and modular upgrades are seeing

More retailers are discovering that the best product feedback happens before the sale, not after. Heading into 2026, retail-hardware trends, physical stores have been shifting from “places to buy” to places

People pay to keep what they feel is theirs more readily than to gain something new. A Journal of Consumer Psychology study found that when users feel even symbolic ownership of an