My Daily Emails

Cooling fabrics changed pillows and bedding. Now they’re about to change what we wear. With products like the Parallel Pillow, we saw how “cooling” textiles could elevate comfort in sleep products.

Facts don’t drive action. But framing sure does. A recent study shows that behaviorally designed campaigns outperform traditional ones by 31 percent. Wow, right? That’s a whopping difference. It’s about creating

More products don’t equal more traction if the audience doesn’t trust you in the new lane. A uniform laundering company expands into selling Chef-grade apparel online. Fine dining in New

The best products are teachers in disguise. Apple products are famously complex inside — yet nobody needs a manual to use them. You power up, swipe, tap, and somehow it

Real words from real buyers grab attention faster than the best copywriter can. Instead of inventing headlines, lift ’em. Pull a phrase straight from one of your five-star reviews, and

The Premium Buyer Paradox explains why a $600 Dyson makes sense but your $89 handmade product gets rejected. Plus a new podcast episode! Why will someone spend $1,500 on a

“Bye” and “buy” sound the same — and our brains actually mix them up when written. This one is so weird to me, but it’s proven. In a study by

Buyers don’t believe claims. They believe what they can see. When Cutco sales reps show off the company’s Super Shears, they don’t start with features or promises. They pull out

Longtime reader Sheena wrote about my post on the heated Bento Box: “Ooh! I love this. Then I saw the price…” HeatsBox Go is made in Switzerland and sells for

146,000 words. 365 mornings. Zero missed days. Today marks one full year of sending these emails every day. (Although several, like the one you opened on Christmas morning, were written