My Daily Emails

Recycled glass fibers from retired wind turbine blades can give data centers a surprise edge (and what it means to you) Data center builders know time is money. And in

How vertical placement of price tags triggers subconscious value perception — and how to test it in digital, retail and B2B environments A bottle of gin sold 35% better when

Packaging that listens can teach and sell — long after the shelf. Clinique embedded NFC chips in select editions of its Moisture Surge 100H moisturizer. Tap the jar with your phone and you

What to do when your product never gets its first surge of sales — even after “validation” “I launched my product six months ago, but it never really took off.

Why NIH research proves your crowdfunding portrait could make or break your funding dreams — and the neuroscience behind first impressions Pop quiz: should founders smile in their crowdfunding photos?

How artificial urgency hijacks our brain’s priority system — and makes us grab the wrong thing Hotels.com shows one room left at this rate. Amazon promises free delivery if you order within

How admitting small flaws makes customers trust you more — and the counterintuitive psychology behind it Last week a client panicked because a customer posted a mildly critical review. “This

How one hotel towel experiment cracked a code on persuasion — and what it means for YOUR product messaging Behavioural psychologist Robert Cialdini wanted to figure out which hotel towel

How Skullcandy and Unilever turned customer feedback analysis into instant strategic intelligence — and what you can steal from their playbook Skullcandy used to spend two days manually analyzing customer sentiment

Why telling customers they can’t have something makes them want it ten times more — and how smart brands leverage reverse psychology Remember when your parents told you not to