My Daily Emails

I send FREE daily emails with a wide range of helpful marketing tips, stories and insights. 

Why? To help YOU move forward with:

• Bite-sized insights in 1-2 minutes a day
• Fresh ideas 
• Simple, productive actions 

This gives you 365 steps forward a year!

Join my growing group of smart readers committed to making things people are compelled to buy. Opt out at any time.

When The Floor Price Moves Up

Buyers dislike higher prices, but they do expect them. This month, Dollar Tree stores in the U.S. began adding items in the $10 range. That would have been unthinkable not very long ago.

Read Post »

Pretail Is No Longer A Gimmick

Pre-orders are becoming one of the safest ways to launch physical products. I have seen this pattern increase across categories. When given the option, many customers legitimately like to pre-order. Not begrudgingly

Read Post »