My Daily Emails

Other humans feel the difference even before they know why. Lately I have been noticing something in my social feeds. Sensing it with my gut before my brain catches up.

Speed only helps if you are aiming in the right direction. I was reading a recent Consumer Goods piece quoting James Quincey, CEO of The Coca-Cola Co., and one line stuck with me. “If

Almost everything we call a “need” is a story our mind learned to believe. In I Need That, I talk about how quickly our definition of “need” shifts. Indoor plumbing was

Knorr proved something every product maker needs to hear repeatedly: the value is in WHO the product helps buyers become. A global Unilever study found that 93% of Gen Z singles

Some memories are sticky because they touch something buried deeper than logic. When January 3 shows up on my calendar every year, it always conjures memories of Miro. Not Joan Miró.

Shoppers don’t give any Fs about heritage when the search results tell a better story. A recent Consumer Goods report caught my attention because it quantifies a shift I have been watching

New Year’s Day is the peak moment for imagining a better version of ourselves … and products speaking to THAT identity win. Happy New Year! Every January 1, something unique

On the last day of ’25, it is worth asking one question most founders avoid. Today represents the hinge between what your customers have tolerated and what they will no

Your instinct to add more is EXACTLY what makes buyers hesitate. Not long ago I presented a Go-to-Market Roadmap to a fascinating founder. Genuinely brilliant. Original thinker. A rare kind

People buy the product everyone else seems to be buying. A 2025 study by Xiao and Myers tested something most founders sense but rarely quantify: When review volume is high