My Daily Emails

Efficiency doesn’t tend to slow consumption. It usually accelerates it. Jevons Paradox is a 19th-century idea with very modern consequences. It was first described in the 1860s by Scottish economist William

The near future will reward products that can act, not simply analyze. I read a recent Kellanova piece predicting that digital transformation is shifting from modernization to reinvention. That framing matters even

Product launches feel monumental from the inside, yet are almost invisible from the outside. Launching a product is one of the most exciting things you can do. Building toward the

Success is dependent on whether the buyer feels recognized, reduced … or even abused. Researchers call it the Starbucks Effect. Across five experiments, people showed dramatically stronger preference for bakeries,

The right pairing expands the room, sometimes in a really big way. I wrote a while back about how Dr Pepper has, in many places, grown into one of the most popular

Effort and scarcity do not reduce value, they create it. Nearly every Valentine’s Day, I buy my wife chocolates from the same place. There are excellent, locally made options two

The fastest way to LOSE a yes is to ask one more question. A 2025 Journal of Consumer Research paper looked at something many teams assume is harmless: the “confirm or change”

Demand doesn’t have to ask permission from category boundaries. I avoid Doritos for one simple (but important) reason: I love ‘em TOO much. They are chemically engineered pleasure, and I know exactly

New research shows bold color in food and drink is shaping how people connect, share, and find comfort. A new report from GNT Group, covered by Quality Assurance Mag, highlights a subtle

In 2026, beauty buyers want proof at the cellular level and permission to be visibly expressive again. Big hair and all. An interesting, clear pattern is emerging in beauty right