My Daily Emails

Haptics just jumped from niche tech to Costco shelves, and that changes everything. I recently wrote about the haptic F1 movie trailer you could feel through your phone. And then Costco handed

The moment you touch a new product, the story you’ve built in your head gets rewritten. I’ve been eagerly waiting for the prototype of a product I’m helping launch. Even

Big innovation rarely comes from big teams. Every startup founder dreams of becoming HUGE. But a recent Forbes article found that the most successful consumer brands are scaling innovation through micro-teams. Those are

Seven days out, plan to make buying and fulfilling easy, and to avoid torching margin. Black Friday is ridiculously stressful for many product makers. It doesn’t have to be. Decide

If people don’t assume your product is high-end, delaying the price reveal can be an unpleasant surprise. Startup founder Dwight in San Diego wrote in response to my post about

In product innovation, speed-to-market now outperforms scale. A new Siemens report found that the consumer goods brands winning today aren’t the ones launching more products. Nope. They happen to be the ones launching products faster.

If buyers expect your product to be expensive, making them wait for the price can make them want it more. New research in the Journal of Consumer Research shows that when shoppers

You remember old phone numbers but not the client you called yesterday, because your brain lets Google do the storing. Here’s an oddity: I can easily recite the land-line numbers

At this year’s IFA in Berlin, the smartest upgrade was not hardware. It was longevity. Samsung led with products like its Bespoke AI Dishwasher, promising years of software updates and smarter maintenance.

Too many choices can quietly kill your conversion rate. I’ve written plenty about how Costco increases sales by reducing choices. A new wave of research from UCLA Anderson Review and lseee.net shows that even three options