My Daily Emails

The right pairing expands the room, sometimes in a really big way. I wrote a while back about how Dr Pepper has, in many places, grown into one of the most popular

Effort and scarcity do not reduce value, they create it. Nearly every Valentine’s Day, I buy my wife chocolates from the same place. There are excellent, locally made options two

The fastest way to LOSE a yes is to ask one more question. A 2025 Journal of Consumer Research paper looked at something many teams assume is harmless: the “confirm or change”

Demand doesn’t have to ask permission from category boundaries. I avoid Doritos for one simple (but important) reason: I love ‘em TOO much. They are chemically engineered pleasure, and I know exactly

New research shows bold color in food and drink is shaping how people connect, share, and find comfort. A new report from GNT Group, covered by Quality Assurance Mag, highlights a subtle

In 2026, beauty buyers want proof at the cellular level and permission to be visibly expressive again. Big hair and all. An interesting, clear pattern is emerging in beauty right

Stated intent is emotional. Commitment is situational. Multiple consumer studies in 2025 showed the same weird gap: People would talk about cutting back, spending less, being practical. Then they bought

Contrast can be a powerful device. Valentine’s Day always triggers plenty of brand choreography. Applebee’s brings back its Date Night Pass.Sam’s Club sells a perfectly engineered steak-in-a-box. All competent. And totally expected.

New research says the fastest way to earn trust after a mistake is to ask for less, not more. Returns are usually treated as damage control. Something went wrong. So

My best thinking doesn’t happen at my desk. Every morning I go for a 20-minute walk with one rule: no devices. Just walking and thinking. It is reliably when ideas