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Buyers Lie About What They’ll Buy

Stated intent is emotional. Commitment is situational. Multiple consumer studies in 2025 showed the same weird gap: People would talk about cutting back, spending less, being practical. Then they bought

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Why McNuggets + Caviar Weirdly Works

Contrast can be a powerful device. Valentine’s Day always triggers plenty of brand choreography. Applebee’s brings back its Date Night Pass.Sam’s Club sells a perfectly engineered steak-in-a-box. All competent. And totally expected.

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Returnless Returns Pay Off

New research says the fastest way to earn trust after a mistake is to ask for less, not more. Returns are usually treated as damage control. Something went wrong. So

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Supply Origin is Now a Selling Point

Tariffs have turned where you make things into a central part of the buying decision. Last year, tariff escalations dramatically changed how buyers read price. Shoppers went looking for explanations

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Why Robots Needed Touch To Level Up

Vision scales demos, touch scales reality. For years, robots have been learning to see. Cameras got better vision. Processing models got faster. Datasets got bigger. And still, real-world manipulation stayed

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