
Why Great Campaigns Refuse To Repeat
This is the flip side of the volatility I wrote about the other day. In that note, I talked about how retail demand no longer moves in seasons. It moves
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This is the flip side of the volatility I wrote about the other day. In that note, I talked about how retail demand no longer moves in seasons. It moves

This year’s show wasn’t focused on better screens or smarter apps. It was more about machines doing real work in human spaces. CES 2026 made something unmistakable: AI is stepping

If you’re scratching your head about why “Canada just made an EV deal with China,” you’re not alone. Last week, Prime Minister Mark Carney announced a landmark trade agreement with China that

Vision needs oxygen, but it also needs gravity. Reader Terry from New York wrote me after my recent post Every Inventor Needs a Trusted Skeptic, and his question is a good one. “I

Uncertainty talks. Behavior decides. Lately, I keep hearing the same refrain, especially from Millennials. Cutting back. Tightening budgets. Buying less. Then I looked at the numbers. Planned holiday spending among

Could the most powerful signal a brand sends be the one it never planned? Reader Alex from Cleveland wrote me after my Knorr post and asked something intriguing: “You wrote about cooking

Buyers dislike higher prices, but they do expect them. This month, Dollar Tree stores in the U.S. began adding items in the $10 range. That would have been unthinkable not very long ago.

Pre-orders are becoming one of the safest ways to launch physical products. I have seen this pattern increase across categories. When given the option, many customers legitimately like to pre-order. Not begrudgingly

Belief builds products, and objectivity gets them bought. I recently worked with an inventor developing really cool new product. Let’s call it a compact water filtration system, to protect the

Mid-January is often when supply reality catches up with roadmaps. This time, things are tougher than ever. Late last year, a major constraint tightened across consumer hardware. Global memory shortages,