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Sounds like jargon, but DFM is one of the sharpest tools small makers can use. Design for Manufacturing (DFM) means shaping a product so it can be made efficiently, without fragile
Your product’s packaging is often the first sales call. I’m working with a client in the cleaning product space, so my team is immersed in the trends and brain science
An AI note-taker that travels on the back of your phone has already sold over a million units. I appreciate AI note-taking on video calls. It captures everything while I
It creates loyalty, revenue, and sustainability, all in ONE move. Two days ago I mentioned Methods — the shoe brand that separates uppers and soles so buyers can replace just
When buyers get frustrated, they’re already half gone. It doesn’t matter how advanced or helpful your product is if the path to “yes” feels tedious. Frustration kills decisions faster than
Circular footwear is a lesson in new business models. Solk’s Fade 101 sneaker — six years in development — proved it’s possible to make stylish, everyday shoes designed to compost. Chrome-free leather, plant-based
In the 1990s, Nova Scotia brewery Alexander Keith’s ran a slogan I’ll never forget. “Those who like it, like it a lot.” That line nailed what it means to be
When you’re early, the work isn’t to shout louder. It’s to make tomorrow feel INEVITABLE. You can’t sell to a market that isn’t ready. So you seed it. The other
The best innovations don’t make you adapt. They adapt to you. Most home coffee roasters are equal parts smoke and guesswork. Too hot, too long, too bitter — you take
Mass production hides mistakes. Small runs expose them. I have a client who tests new product variations in the tiniest runs imaginable — sometimes just a handful of units, with
