My Daily Emails

What brand name to use depends what you’re asking the name to carry. Reader Josie from San Diego wrote after my note on misspellings and asked a fair question. “With

Robot vacuums have climbed to a new level. Literally. What happens when a category clears a major hurdle? I wrote a while back that robot vacuums don’t work in my

Big, proprietary AI tools is not what makes this so good. The part YOU can snag is. Heineken has been finding cool, smart ways to use generative AI layers in

Counterintuitive research shows early registration prompts can increase sales, even when fewer people browse. This one might surprise you. Every brand owner wants to hook the customer.Every digital marketer warns

Being trendily weird can send signals that weaken trust. I have come up with plenty of unconventional spellings in naming work, for a number of real reasons. Sometimes you need

What we imagined robots would be doing by now, and why they aren’t. If you grew up watching sci-fi like I did, you probably expected humanoid robots to be everywhere

Artwork orientation shapes our expectation before words ever get processed. In a series of four experiments, plus an analysis of 256 Amazon product listings, researchers found that diagonal text orientation

Efficiency doesn’t tend to slow consumption. It usually accelerates it. Jevons Paradox is a 19th-century idea with very modern consequences. It was first described in the 1860s by Scottish economist William

The near future will reward products that can act, not simply analyze. I read a recent Kellanova piece predicting that digital transformation is shifting from modernization to reinvention. That framing matters even

Product launches feel monumental from the inside, yet are almost invisible from the outside. Launching a product is one of the most exciting things you can do. Building toward the