
Every Inventor Needs a Trusted Skeptic
Belief builds products, and objectivity gets them bought. I recently worked with an inventor developing really cool new product. Let’s call it a compact water filtration system, to protect the
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Belief builds products, and objectivity gets them bought. I recently worked with an inventor developing really cool new product. Let’s call it a compact water filtration system, to protect the

Mid-January is often when supply reality catches up with roadmaps. This time, things are tougher than ever. Late last year, a major constraint tightened across consumer hardware. Global memory shortages,

Even in 2026, necessity and value beat novelty way more often than we want to think. I see a contrarian signal hiding in plain sight right now. Despite all the

Proximity is becoming a feature, not an afterthought, and buyers appreciate the difference immediately. In my home city, a new carbon fiber manufacturing facility is about to start production. It

Loyalty can stall because the product works too well. My wife and I were talking yesterday about Peloton. We’ve had our bikes for six years now. They work great. No complaints.

Digital payments change buyer psychology long before logic shows up at the party. I’ve been a fan of wireless payments via Apple Watch for nearly a decade. I still love

Procrastination has become the silent competitor in modern product markets. I have been catching myself doing this more often lately. I shortlist a product. I am 99% convinced it is

Other humans feel the difference even before they know why. Lately I have been noticing something in my social feeds. Sensing it with my gut before my brain catches up.

Speed only helps if you are aiming in the right direction. I was reading a recent Consumer Goods piece quoting James Quincey, CEO of The Coca-Cola Co., and one line stuck with me. “If

Almost everything we call a “need” is a story our mind learned to believe. In I Need That, I talk about how quickly our definition of “need” shifts. Indoor plumbing was