My Daily Emails

Shoppers don’t give any Fs about heritage when the search results tell a better story. A recent Consumer Goods report caught my attention because it quantifies a shift I have been watching

New Year’s Day is the peak moment for imagining a better version of ourselves … and products speaking to THAT identity win. Happy New Year! Every January 1, something unique

On the last day of ’25, it is worth asking one question most founders avoid. Today represents the hinge between what your customers have tolerated and what they will no

Your instinct to add more is EXACTLY what makes buyers hesitate. Not long ago I presented a Go-to-Market Roadmap to a fascinating founder. Genuinely brilliant. Original thinker. A rare kind

People buy the product everyone else seems to be buying. A 2025 study by Xiao and Myers tested something most founders sense but rarely quantify: When review volume is high

Some days on the calendar can get swallowed by the season … but the people behind them do not. December 28 is my sister’s birthday. She’s only 15 months older

Horizontal placement changes perceived value before a buyer even reads the number. A while back I wrote about vertical price placement and how numbers placed above a product feel higher,

Boxing Day in Canada is a little different: less frenzy, more breathing room. While U.S. readers are still recovering from holiday chaos and reconciling Black Friday, Canadians wake up to

Today, the world feels busy…but we don’t have to be. For those who celebrate it, today is the most product-full day of the year. There’ll be new things unwrapping. And

Relief is one of the strongest buying triggers and TODAY is the perfect day to study it. There was an old Rolaids ad campaign that used to drive me nuts.