My Daily Emails

The person buying your product may never use it. For many products my team and I work on, we deliberately create a separate “gift buyer” persona. You can see these

On the winter solstice, it’s not that the world gets heavier … but we have less bandwidth to carry it. December 21 has always meant something special to me. It

Small discounts feel pointless, which is why uncertainty often outperforms them. A new set of experiments caught my attention because the pattern was so consistent. When the discount is tiny,

We use the word “need” so casually that we forget how radical its evolution has been. A few days ago I wrote about how most needs aren’t needs at all.

Most products fail because the buyer never builds the fantasy that flips a want into a need. Nearly half of our waking hours are spent in a private world where

The fastest way to destroy trust is to ship intelligence before responsibility. I came across an unsettling story reported by NBC News, drawing on research from PIRG, about new AI-powered toys marketed

One of my clients launched a new product variant that was almost entirely 3D printed … and it turned out to be the most popular version yet. We called it one-piece

A product wins when it feels familiar enough to try and strange enough to remember. About a year ago, a colleague raved to me about the “delicious weirdness” of Jollibee. I

Oakley isn’t just making eyewear anymore … it’s building a platform for the future. I bought my first pair of Oakley Pilots in the ’80s, watching Greg LeMond win races like the Tour de

Nothing harms quality of life more quietly than untreated hearing loss … and stigma keeps too many people from getting help. I was reminded of that when I came across Nuance