My Daily Emails

Proximity is becoming a feature, not an afterthought, and buyers appreciate the difference immediately. In my home city, a new carbon fiber manufacturing facility is about to start production. It

Loyalty can stall because the product works too well. My wife and I were talking yesterday about Peloton. We’ve had our bikes for six years now. They work great. No complaints.

Digital payments change buyer psychology long before logic shows up at the party. I’ve been a fan of wireless payments via Apple Watch for nearly a decade. I still love

Procrastination has become the silent competitor in modern product markets. I have been catching myself doing this more often lately. I shortlist a product. I am 99% convinced it is

Other humans feel the difference even before they know why. Lately I have been noticing something in my social feeds. Sensing it with my gut before my brain catches up.

Speed only helps if you are aiming in the right direction. I was reading a recent Consumer Goods piece quoting James Quincey, CEO of The Coca-Cola Co., and one line stuck with me. “If

Almost everything we call a “need” is a story our mind learned to believe. In I Need That, I talk about how quickly our definition of “need” shifts. Indoor plumbing was

Knorr proved something every product maker needs to hear repeatedly: the value is in WHO the product helps buyers become. A global Unilever study found that 93% of Gen Z singles

Some memories are sticky because they touch something buried deeper than logic. When January 3 shows up on my calendar every year, it always conjures memories of Miro. Not Joan Miró.

Shoppers don’t give any Fs about heritage when the search results tell a better story. A recent Consumer Goods report caught my attention because it quantifies a shift I have been watching