My Daily Emails

Counterintuitive research shows early registration prompts can increase sales, even when fewer people browse. This one might surprise you. Every brand owner wants to hook the customer.Every digital marketer warns

Being trendily weird can send signals that weaken trust. I have come up with plenty of unconventional spellings in naming work, for a number of real reasons. Sometimes you need

What we imagined robots would be doing by now, and why they aren’t. If you grew up watching sci-fi like I did, you probably expected humanoid robots to be everywhere

Artwork orientation shapes our expectation before words ever get processed. In a series of four experiments, plus an analysis of 256 Amazon product listings, researchers found that diagonal text orientation

Efficiency doesn’t tend to slow consumption. It usually accelerates it. Jevons Paradox is a 19th-century idea with very modern consequences. It was first described in the 1860s by Scottish economist William

The near future will reward products that can act, not simply analyze. I read a recent Kellanova piece predicting that digital transformation is shifting from modernization to reinvention. That framing matters even

Product launches feel monumental from the inside, yet are almost invisible from the outside. Launching a product is one of the most exciting things you can do. Building toward the

Success is dependent on whether the buyer feels recognized, reduced … or even abused. Researchers call it the Starbucks Effect. Across five experiments, people showed dramatically stronger preference for bakeries,

The right pairing expands the room, sometimes in a really big way. I wrote a while back about how Dr Pepper has, in many places, grown into one of the most popular

Effort and scarcity do not reduce value, they create it. Nearly every Valentine’s Day, I buy my wife chocolates from the same place. There are excellent, locally made options two