My Daily Emails

Gratitude is the antidote to almost everything negative … and the fuel behind everything constructive. Happy Thanksgiving to all my American readers! It’s a day when brands blast out thank-you

Authenticity just became an even bigger selling feature. A 2025 arXiv study found that people (and even AI tools) can only tell fake product reviews from real ones about half the time. That’s

The most persuasive thing a brand can say is the truth that stands to hurt its pitch. I was surprised to read this in an email from Backblaze, the cloud backup

Haptics just jumped from niche tech to Costco shelves, and that changes everything. I recently wrote about the haptic F1 movie trailer you could feel through your phone. And then Costco handed

The moment you touch a new product, the story you’ve built in your head gets rewritten. I’ve been eagerly waiting for the prototype of a product I’m helping launch. Even

Big innovation rarely comes from big teams. Every startup founder dreams of becoming HUGE. But a recent Forbes article found that the most successful consumer brands are scaling innovation through micro-teams. Those are

Seven days out, plan to make buying and fulfilling easy, and to avoid torching margin. Black Friday is ridiculously stressful for many product makers. It doesn’t have to be. Decide

If people don’t assume your product is high-end, delaying the price reveal can be an unpleasant surprise. Startup founder Dwight in San Diego wrote in response to my post about

In product innovation, speed-to-market now outperforms scale. A new Siemens report found that the consumer goods brands winning today aren’t the ones launching more products. Nope. They happen to be the ones launching products faster.

If buyers expect your product to be expensive, making them wait for the price can make them want it more. New research in the Journal of Consumer Research shows that when shoppers