My Daily Emails

My Pinterest rep reminded me last week about something that stuns many business leaders. “Most entrepreneurs still think Pinterest is all Gen X women getting inspiration for kitchen renovations,” she

Mattel announced something that sounds like sci-fi but is happening right now. The toy giant behind Barbie, Hot Wheels, and Fisher-Price is partnering with OpenAI to use artificial intelligence for designing new

Every time our family travels, I watch my wife perform “the ritual.” She spreads every piece of clothing across our bedroom floor like a tactical operation. Socks paired with underwear,

I remember when my youngest daughter discovered she could get her sister’s attention by saying “Don’t look” — immediately followed by whatever she wanted noticed. It worked every single time.

Ben & Jerry’s lost masses of customers when they stopped selling ice cream in occupied Palestinian territories. But they gained millions more. Most companies would freak out at even considering such

We’re in a new reality where purchasing decisions are political statements A client texted me yesterday: “Did you see the McDonald’s boycott news? Should we be worried about this kind

Cristian, A SaaS founder from Romania recently asked me something I’m hearing more and more often. “How do I choose the right marketing direction when there’s a plethora of conflicting

Here’s a brutal truth no big agency will ever say out loud: They don’t really sell outcomes. They activate bodies. Once you scale past a certain size, your number one

Kim from Atlanta wrote with a frustration many marketers share: “I loved your piece about Google Ads forcing broad targeting. We’re seeing the same thing, but my boss thinks I’m just