My Daily Emails

Today, the world feels busy…but we don’t have to be. For those who celebrate it, today is the most product-full day of the year. There’ll be new things unwrapping. And

Relief is one of the strongest buying triggers and TODAY is the perfect day to study it. There was an old Rolaids ad campaign that used to drive me nuts.

You know a shift got real when a “timeless” product finally gives in. I like me a game of Monopoly. My girls do too. So I had mixed feelings when

The person buying your product may never use it. For many products my team and I work on, we deliberately create a separate “gift buyer” persona. You can see these

On the winter solstice, it’s not that the world gets heavier … but we have less bandwidth to carry it. December 21 has always meant something special to me. It

Small discounts feel pointless, which is why uncertainty often outperforms them. A new set of experiments caught my attention because the pattern was so consistent. When the discount is tiny,

We use the word “need” so casually that we forget how radical its evolution has been. A few days ago I wrote about how most needs aren’t needs at all.

Most products fail because the buyer never builds the fantasy that flips a want into a need. Nearly half of our waking hours are spent in a private world where

The fastest way to destroy trust is to ship intelligence before responsibility. I came across an unsettling story reported by NBC News, drawing on research from PIRG, about new AI-powered toys marketed

One of my clients launched a new product variant that was almost entirely 3D printed … and it turned out to be the most popular version yet. We called it one-piece