My Daily Emails

At this year’s IFA in Berlin, the smartest upgrade was not hardware. It was longevity. Samsung led with products like its Bespoke AI Dishwasher, promising years of software updates and smarter maintenance.

Too many choices can quietly kill your conversion rate. I’ve written plenty about how Costco increases sales by reducing choices. A new wave of research from UCLA Anderson Review and lseee.net shows that even three options

The fastest way to build trust might be telling buyers what your product won’t do. New 2025 research on brand transparency shows something neat: When brands clearly state their limits,

Turning Grand Central Station into a pine forest might be the best sensory play of the season. Bath & Body Works is running a campaign that makes parts of New

The most polarizing products sometimes become the most profitable. A super-creepy doll.A blanket with sleeves.A pen “for women.” All ridiculous … until you see the sales numbers. None of them

In life and in marketing, silence is one of the most poignant signals there is. Every year on November 11, I stop what I’m doing at 11:00 am. That two

Your product’s sound shapes trust faster than your logo ever could. The best brands know: sound is feel, presented as audio. The soft, sure “thunk” when a car door closes.The whispery

Don’t stop at solving problems. Evoke wonder! Recent research shows that awe is more than a feeling. It’s a cognitive reset. It widens perception, opens people to novelty, and deepens emotional attachment.

Before a buyer reads the label, they’ve already judged your product by touch. A new design study confirms what great makers have always felt intuitively: the visual–tactile properties of materials significantly shape

Your brand only has two seconds to earn a glance. On a good day. A new deep-learning study on visual attention in packaging found that logo placement, orientation, and even nearby faces