My Daily Emails

Circular footwear is a lesson in new business models. Solk’s Fade 101 sneaker — six years in development — proved it’s possible to make stylish, everyday shoes designed to compost. Chrome-free leather, plant-based

In the 1990s, Nova Scotia brewery Alexander Keith’s ran a slogan I’ll never forget. “Those who like it, like it a lot.” That line nailed what it means to be

When you’re early, the work isn’t to shout louder. It’s to make tomorrow feel INEVITABLE. You can’t sell to a market that isn’t ready. So you seed it. The other

The best innovations don’t make you adapt. They adapt to you. Most home coffee roasters are equal parts smoke and guesswork. Too hot, too long, too bitter — you take

Mass production hides mistakes. Small runs expose them. I have a client who tests new product variations in the tiniest runs imaginable — sometimes just a handful of units, with

In markets drowning in specs, solving real constraints beats listing features. Oversupply pushed most e-bike brands into brutal price wars. I’ve seen quality bike makers squeezed, not at all because

Night vision used to be WB-cartoon fantasy. Now it’s in your backpack for under a hundred bucks. As a kid, I was sure Wile E. Coyote had one of these

Sometimes the best marketing is a shortage of the product. Think about the PlayStation 5 launch. Demand dwarfed supply, and units sold out everywhere. Instead of turning buyers away, the shortage fired

Maybe the best way to sell your premium product is to offer something cheaper right next to it. Apple’s iPhone SE was never meant to blow minds. It exists to

When something promises too much for too little, skepticism kicks in before belief ever can. They say when something sounds too good to be true, it probably is. That’s the