
Selling No Longer Moves In Seasons
Demand is now reacting in hours … not months. New retail data out of 2025 shows something uncomfortable for planners. Buying behavior has become a lot less seasonal and way
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Demand is now reacting in hours … not months. New retail data out of 2025 shows something uncomfortable for planners. Buying behavior has become a lot less seasonal and way

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Yesterday Amazon confirmed what buyers have been showing us for years: screens didn’t replace stores, but exposed what stores still do best. For a decade, “digital-first” was treated like destiny.

This is the flip side of the volatility I wrote about the other day. In that note, I talked about how retail demand no longer moves in seasons. It moves

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Uncertainty talks. Behavior decides. Lately, I keep hearing the same refrain, especially from Millennials. Cutting back. Tightening budgets. Buying less. Then I looked at the numbers. Planned holiday spending among