My Daily Emails

There are 60 days left in 2025. Most founders will use them to plan. The leaders will ship. As the calendar tightens, something strange happens in our brains. Deadlines stop

The day after Halloween is always the same: too much sugar, too little clarity. Everything’s sticky, dirty costumes are on the floor, and no one completely agrees which houses gave

Halloween is one night when strangers still open doors for each other. My wife and I still take our girls trick-or-treating. We know these years are numbered: soon they’ll be

In 2026, your product may talk — not via voice, but via persuasion cues. Conversational AI uses framing and nudges to steer choices. Increasingly, physical products are borrowing those same tactics.

For humans surrounded by constant pings and alerts, calm is the new luxury. Calm technology (design that stays in the background until it’s truly needed) is quietly coming back into style.

Reader Veronica from San Francisco asked: does “premium” wording work for software too? It does, with a few extra levers. The same psychology I wrote about a couple days ago

Simply asking “Hey, how likely are you to buy this?” raises the odds someone actually WILL. In behavioral psychology, the mere-measurement effect describes how measuring a person’s intention influences their subsequent behavior.

The words you use can change how your product feels. And how it sells. A blind-test study found that when two identical orange juices were labeled differently (one “Regular,” the

Sometimes when I’m stuck on a project, I realize I’m looping the same thoughts. That’s usually my signal to step away, because instead of solving the problem, I’m worsening it.

WD-40 didn’t just listen to customers — they solved their own frustration. For decades, the biggest problem with WD-40 wasn’t what was inside the can. It was that darned little red straw.