
The Goodbye Trap
An “Are you sure you want to leave?” message might be doing more damage than good. A new study of AI companion apps shows a common persuasion trick: when users
I send FREE daily emails with a wide range of helpful marketing tips, stories and insights.
Why? To help YOU move forward with:
• Bite-sized insights in 1-2 minutes a day
• Fresh ideas
• Simple, productive actions
This gives you 365 steps forward a year!
Join my growing group of smart readers committed to making things people are compelled to buy. Opt out at any time.

An “Are you sure you want to leave?” message might be doing more damage than good. A new study of AI companion apps shows a common persuasion trick: when users

Reader Lara in Orlando asked: “If rounded offers invite haggling, what about products with fixed prices, like retail or D2C?” Great question. I wrote about how Columbia University research showed

How pricing that’s too “smart” can backfire on brand loyalty. A new study warns that dynamic pricing without fairness guardrails can trigger backlash. Think airline tickets. You might think you got

The world’s safest kid-saw tells you exactly HOW to push design limits without breaking trust. One of 2025’s most buzzed design innovations is not a phone or smartwatch. It has

How mood and environment silently throttle product desire. A new psychology study finds that when people feel their environment is harsh (unsafe, unstable, resource-scarce) they actually feel the need for

The right words can help make even the most ambitious products take flight. On today’s episode of Product: Knowledge podcast, I talk with Ali Rakhimov — product manager, entrepreneur, and author of Make Pigs Fly —

A world leader is betting on AI to create the next generation of ice cream… and that should make every product maker pay attention. Unilever is spinning off its Magnum Ice

Good names last — until they don’t. Maxwell House is a name heard for over a century. It was named after the Maxwell House Hotel in Nashville (the brand’s first

When prices spike and fees multiply, how you frame them can decide whether buyers accept or revolt. Here were are in an era of unpredictable tariffs, volatile fuel costs and

It’s cool to think my wristwatch can suddenly flag possible hypertension — no cuff, no appointment, no symptoms. As someone who’s loved using Apple gear since the seventies, I’ve watched plenty of