My Daily Emails

How one simple button rewired human behavior and created trillion-dollar industries Sometimes the hugest breakthroughs start as the tiniest solutions. My friend Melina Palmer recently interviewed Bob Goodson, coauthor of LIKE:

The retail psychology trick that’s hijacking your customers’ brains (and how to use it ethically) I went to IKEA once for a simple lamp. Ninety minutes later, I emerged with

The behavioral data revolution that’s reshaping product strategy Three months ago, a SaaS founder emailed me, clearly in a panic. Her Net Promoter Score had never been higher — 73,

Innovators often ask me straight-up whether their groundbreaking product is likely to succeed. Here’s my answer: Go find 10 ideal buyers who aren’t friends or relatives. Try to sell them

The hidden math that makes rare problems inevitable (and expensive) Jason Cohen, founder of WP Engine, shared a brutal truth about scaling that most product makers discover too late. When

Reader Elena from Denver wrote me with a dilemma that plagues product teams everywhere: “Our team keeps getting pulled into feature requests from our loudest customers — usually the ones who

Why product launches are equal parts terror and triumph (and how to survive the roller coaster) Every product launch is a massive adventure where everything is on the line. Will

Why Dr. Squatch’s exit to Unilever reveals the hidden strategy behind sustainable product businesses An unusual soap company just sold to one of the world’s largest consumer goods corporations. Dr.

I was recently helping a client wrestle with a positioning dilemma that flags everything wrong with how most companies think about pricing. This particular product costs about half what competitors

A car wash in 2006 unknowingly revealed one of the most powerful psychological principles in customer retention. Researchers tested two loyalty punch card offers that were mathematically identical but psychologically