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The Tank Brain Takes a Holiday

It’s December 14th, and I’ve pretty much finished my gift-buying. Can hardly call it shopping, really — mostly clicking and confirming shipping addresses. Following seriously precise “hints” from a special

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Good Product Meets Bad Fit

We thought we were the perfect customers for a robot vacuum. Several friends raved about theirs. The tech was proven. The reviews were stellar. And we definitely had floors that

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The Secret Symphony of Product Sounds

You know that distinctive “thunk” when you close a Mercedes door? It didn’t happen by accident. Teams of “psychoacoustics” engineers spent years (and millions of dollars) perfecting that sound. They

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The Gift of Product Feedback Season

Whether you make wearable tech, food products, or complex devices, December brings fresh eyes and untrained hands to your creation. These fresh new users are super valuable. They often: Think

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The Return Policy Paradox

The guy wasn’t even shy about it. “Amazon’s my rental service,” he told me. “Bought a 3D printer to make some prototype parts, used it for a week, then returned

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