My Daily Emails

Sometimes the best marketing is a shortage of the product. Think about the PlayStation 5 launch. Demand dwarfed supply, and units sold out everywhere. Instead of turning buyers away, the shortage fired

Maybe the best way to sell your premium product is to offer something cheaper right next to it. Apple’s iPhone SE was never meant to blow minds. It exists to

When something promises too much for too little, skepticism kicks in before belief ever can. They say when something sounds too good to be true, it probably is. That’s the

Offering too many options can add confusion and push buyers away. We’ve been fooled into thinking choice is good. More SKUs, more features, more “freedom.” But for your buyer, most

What if your ketchup sachet could disappear after use — or be eaten? London-based Notpla is making that future feel real. Their edible, compostable seaweed packaging — like the Oohohydration bubbles used in

This weekend, 17+ million U.S. travelers will squeeze through airports for Labor Day. That’s not only a record, but a product lesson. Travel days magnify customer pain Suddenly the sleek

For decades, innovation has been shaped — and often slowed — by one thing: the battery. It’s why my heated gloves are lumpy and weird. Why my Apple Watch is

Often innovations arrive before the world is ready for them. In 2009, Mattel released the Mindflex — a toy that let you move a ball through an obstacle course with your brain. It

Sometimes the biggest challenge is not the product, but the people around you Being ahead of the curve feels exciting — until you realize others can’t see what YOU see.

When your prototypes evolve faster than your sourcing chain. A recent Kickstarter campaign from Texas-based Saltgator Tech, Inc. introduced a desktop soft-gel injection molding machine for just $399. The campaign is doing very well, to