Brands That Fired Their Ideal Customer
Abercrombie & Fitch built an empire on exclusion. CEO Mike Jeffries famously said they only wanted the “cool kids.” The stores were dark, loud, and heavily scented. When I was
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Abercrombie & Fitch built an empire on exclusion. CEO Mike Jeffries famously said they only wanted the “cool kids.” The stores were dark, loud, and heavily scented. When I was
Jaguar’s recent transformation of its leaping cat into a simplified fashion font is only the latest in a long line of controversial rebrands. Social media erupts. Design blogs savage. Loyal
My wife was just telling me about Canada Goose’s “Generations” program where you can trade up to a pre-owned parka, bomber or vest. In exchange, you get a gift card
SHEIN just announced a $5 million donation to textile recycling in Africa. Sounds pretty huge. 5 million bucks! But think about it relatively. A company that produces an estimated 1.8
You can still buy a chocolate bar for a buck. At a dollar store, anyway. That very same bar costs THREE TIMES as much at the grocery store down the
Lead in protein shakes. Heavy metals in dark chocolate. Cadmium in organic supplements. A new report reveals that 47% of protein powders contain potentially unsafe levels of toxic metals. Worse
When Japanese auto import restrictions hit in the 1980s, Toyota started building plants in America. It wasn’t a factory invasion. Douglas Fraser, president of the United Automobile Workers at the
Corona’s parent company just watched its stock drop 14% in one day. Not because of bad press, ambassador faux-pas or product issues. Young people aren’t drinking like they did back
Dunkin’ Donuts has launched a personal care line at Walmart. I’m not kidding. Through a collaboration between Dunkin’ and Native, you can now buy: My first reaction was “Why?” My
“Oh. My. God. You guys HAVE to try this!” [Insert perfectly lit video of someone “discovering” a product they were clearly paid to promote] If you spend any time on