People buy the product everyone else seems to be buying.

A 2025 study by Xiao and Myers tested something most founders sense but rarely quantify:

When review volume is high and ratings are strong, purchase intent jumps.

Dramatically.

Especially for products with moderate involvement, which covers most consumer goods.

This is the bandwagon heuristic at work.

When uncertainty exists, shoppers ask a simple question:

What are OTHER people doing?

A long line of reviews signals safety. It reduces risk faster than any feature comparison or whiz-bang copy (sorry, fellow whiz-bang copywriters!) ever could.

That is why early reviews matter more than perfection.

For new product launches, momentum IS positioning.

If you can say “already 500 users” or “top rated this week,” you instantly raise perceived legitimacy.

You can even use intro pricing to accelerate those early reviews, then move to full pricing once the engine is running.

This is psychology, folks. People shortcut decisions by following visible behaviour.

We join the long queue to get into the busiest restaurant, and avoid the empty one.

More reviews, more trust, faster adoption.

A smart GTM plan builds this into the first 90 days.

Seed programmes, influencer trials, pilot users, rapid feedback loops and visible review volume on your site. Do what you gotta do!

Bandwagon cues reduce friction long before logic kicks in.

Get the crowd first.

The conversions follow.

Want to make your product irresistible? That’s what we do as product marketing consultants at Graphos Product, helping innovators turn need-driven ideas into market-ready successes.