Meta’s new Ray-Ban Display smart glasses are here, and cost about US $800. 

They’ve got a built-in display in one lens and notifications on the go.

But software is still catching up, and public wariness of tech on faces hasn’t gone away yet.

The Meta Ray-Ban Display go on sale Sept 30.

Even with Meta’s smart visual tech and Ray-Ban’s fashion cred, I think it’s a steep ask.

For product makers, the lesson is clear:

A great hardware partnership can open doors, but adoption lives or dies on software maturity and cultural comfort.

Are we there yet? We’ll soon find out.

Pushing a premium price before the experience is seamless risks alienating early adopters instead of winning them.

Would you wear a pair? What’s YOUR price ceiling? Hit reply and let me know!

Want to make your product irresistible? That’s what we do as product marketing consultants at Graphos Product, helping innovators turn need-driven ideas into market-ready successes.