It creates loyalty, revenue, and sustainability, all in ONE move.

Two days ago I mentioned Methods — the shoe brand that separates uppers and soles so buyers can replace just one part instead of the whole thing.

That’s modularity. And it’s applicable to most product types.

Framework’s laptops take the same approach: repairable, swappable components so you never again need to junk an entire machine when one part gives out.

Fairphone does it in smartphones, letting users upgrade cameras, backplates or batteries without tossing the rest.

These products prove that modularity is a bigger play than sustainability alone.

They exist to shift the whole business model.

Swappable parts create recurring revenue.

They make customers feel invested.

The maker sees you, and gets why you’re so frustrated with the status quo.

And they turn “I bought this once” into “Wow, thanks! I’ll keep buying from you.”

For makers, it’s a sound reminder:

Modularity can be a design advantage AND a strategic advantage.

It keeps customers in YOUR ecosystem, while they’re saving money and doing the right thing.

Want to make your product irresistible? That’s what we do as go-to-market roadmap consultants at Graphos Product, helping innovators turn clever design choices into business models that scale.