The Premium Buyer Paradox explains why a $600 Dyson makes sense but your $89 handmade product gets rejected. Plus a new podcast episode!

Why will someone spend $1,500 on a Louis Vuitton bag, or $600 on a Dyson vacuum, then complain that your $50 or $89 product is too expensive?

That’s the Premium Buyer Paradox.

Premium buyers are NOT irrational.

They’re careful and precise.

They drop the bucks where it either delivers massive value, or status signals their peers instantly recognize.

A Dyson shows visible performance.

A LV bag is a billboard of belonging.

A Montblanc pen says who you are, before you touch it to paper.

The thing most product makers get wrong: premium pricing isn’t something you decide.

It’s something you earn.

And the ceiling of what buyers will pay depends on desirability, resources, and context. The iPhone Affordability Index I showed you a few days ago makes that painfully clear.

In my latest solo episode of the Product: Knowledge podcast, I dig into how brands like Dyson, Bang & Olufsen, and Montblanc justified their price tags.

Listen to it here, or watch the video version on YouTube.

And I show you how YOU can start earning the right to charge premium prices too.

Want to make your product irresistible? That’s what we do as product marketing consultants at Graphos Product, helping innovators turn need-driven ideas into market-ready successes.