Imagine a product that quietly (but verifiably) shifts your mood while you use it.

Unilever is deeply exploring neurosignalling.

Engineering products to trigger emotional states through subtle sensory cues.

A lotion that really calms: by combining soft tactile textures (creamy, smooth glide) with fragrances tied to relaxation (lavender, chamomile) scents can activate brain regions tied to calming states via direct olfactory links to emotion centers. 

A drink that truly lifts energy: by tweaking effervescence, slight tingling, uplifting flavor notes (citrus, mint) and aroma: cross-modal sensory cues influence arousal. 

Packaging that provably sparks delight: using materials, colors, weight, and tactile finishes that align with abstract emotional “meanings” (e.g. matte soft-touch finish, warm color tones): extrinsic cues can evoke emotional responses over and above functional cues. 

This goes deeper than better performance.

It’s about creating resonance, where the experience feels personal and ALIVE.

For product makers, the challenge changes.

Specs and features hugely matter, but the frontier is how deeply your product connects on an emotional level.

It sounds futuristic, but it’s happening in R&D labs.

And the brands that learn to build for the brain as well as the body will move ahead fastest.

Want to make your product irresistible? That’s what we do as product marketing consultants at Graphos Product, helping innovators turn need-driven ideas into market-ready successes.