The most polarizing products sometimes become the most profitable.

A super-creepy doll.
A blanket with sleeves.
A pen “for women.”

All ridiculous … until you see the sales numbers.

None of them were great in a universal sense. But they truly stood out to someone specific.

THAT is the trick most founders miss.

You don’t need a product everyone on earth agrees is amazing.

You DO need one a specific group can’t shut up about.

Great doesn’t mean perfect.

It means resonant.

It means a clear hook, a bold position, and something that grabs the ideal buyer by the gut.

The “wrong” audience will mock the hell out of it, or scowl in disapproval.

That’s fine.

You never were selling to them.

(Make that probably never. I’ve laughed at a few things, only to find myself owning one later. Have you?)

The moment a product stops trying to be broadly impressive and starts being sharply relevant, may be when it crosses from that’s weird to I Need That.

Want to make your product irresistible? That’s what we do as product marketing consultants at Graphos Product, helping innovators turn need-driven ideas into market-ready successes.