Big, proprietary AI tools is not what makes this so good. The part YOU can snag is.

Heineken has been finding cool, smart ways to use generative AI layers in its factory operations.

Not marketing or trend prediction (although no doubt bits of those too), but primarily to answer a very practical question for people on the floor.

“How do we do this around here?”

Their CoBrain system (love the name) pulls from thousands of internal standards, past fixes, and operating practices … and lets workers anywhere query it in seconds.

A second use case goes even further, diagnosing problems by comparing them to similar issues across other breweries worldwide.

You might feel tempted to dismiss this as something only a giant can afford.

… And that would be a mistake.

The main play here is leveraging institutional knowledge.

AI is only the means (and you have it too).

Heinie decided that its accumulated operational knowledge is too precious to continue living in binders, PDFs, tribal lore, or the heads of a few sage vets. So they’re turning operations into a living reference system that teaches consistency in real time.

Small teams face the same problem, just with fewer layers and more wingin’ it.

Processes get corrupt, standards get interpreted weirdly. Decisions might depend on who is leading a shift. Over time, quality variation sneaks in and no one can quite explain why.

It happens to us all.

You do not need a huge freaking AI platform to address this.

You need to capture HOW things are best done, WHY they are done that way, and WHAT fixes them when they go wrong, then make that knowledge easy to get consistently.

I expect the teams that get better faster will not be the ones with the proprietary, sprawling tools, but the ones whose operations are easiest to learn from.

Treat Ops like a product, and they will teach your team how to be consistent … and then better.

Want to make your product irresistible? That’s what we do as product marketing consultants at Graphos Product, helping innovators turn need-driven ideas into market-ready successes.