When you’re early, the work isn’t to shout louder. It’s to make tomorrow feel INEVITABLE.

You can’t sell to a market that isn’t ready.

So you seed it.

The other day we talked about being first.

Today is the operating system for that reality.

Start where the pain already burns. A narrow segment is enough.

Folks who can’t bear to wait will carry your story farther than broad awareness ever will.

Make the future concrete for a specific group of people.

Show the outcome in a way a busy buyer can picture living in.

Screenshots beat narrative. (Proven fact.)

Pilots beat promises.

Don’t aim for volume; aim for momentum and success for every single early buyer.

Stack the proof: one use case, one testimonial, one partner at a time.

Then turn those into assets you can point to without explanation.

Narrative is a product surface.

Name the problem, define the success state, set the terms.

When the category finally heats up, people will already be quoting your language.

Patience isn’t simply waiting and pacing the floor.

It’s shipping small, teaching well, and choosing the right audience to make the market real.

Want to make your product irresistible? Talk to my team at Graphos Product about creating your Go-to-Market Roadmap.