Hey, today is the summer solstice in the Northern Hemisphere.
In my part of Canada, we’ll enjoy over 17 hours of daylight.
It’s an emotional high point for me — there’s something deeply satisfying about experiencing the peak of solar abundance after winter’s long, gradual retreat.
Meanwhile, my brilliant Director of Strategy Lori is experiencing the exact opposite from her home in New Zealand.
For her, June 21 (which was yesterday because she lives so far into the future) marked the winter solstice — the shortest day of the year.
While I’m basking in near-endless daylight, she’s navigating the depths of winter darkness (although never as bleak or cold as what she experienced in her years as a North American).
This global contrast has long been fascinating to me. The same astronomical event can deliver entirely different experiences depending on where you find yourself.
Yet both perspectives offer valuable moments for reflection.
Whether you’re experiencing the peak of light or the depths of darkness, the solstice serves as a natural measuring point.
We’re essentially halfway through 2025 — a perfect opportunity to assess progress, recalibrate goals, and reset priorities for the months ahead.
For those enjoying extended daylight, the energy feels abundant and possibilities seem endless.
It’s an ideal time to launch ambitious projects or tackle challenges that require sustained focus.
For those in winter’s grip, the forced introspection of shorter days creates different opportunities. Reduced external stimulation often leads to deeper strategic thinking and more thoughtful planning.
In I Need That, I dig into how successful products leverage natural rhythms and timing for max impact. The companies that consistently innovate understand that different seasons — literal and metaphorical — call for different approaches to development and launch strategy.
Product Payoff: Patagonia (named after the region at the far tip of South America) has built its entire business model around seasonal rhythms, releasing different product lines aligned with global seasonal patterns. When Northern Hemisphere customers like me prepare for summer adventures, Southern Hemisphere customers gear up for winter sports.
This global seasonal awareness has enabled Patagonia to maintain consistent revenue streams and inventory turnover regardless of regional weather patterns, creating a more resilient business model than competitors stuck on single-hemisphere seasons.
Action for today: Latch onto this fleeting solstice as a strategic checkpoint. What product initiatives launched in the first half of 2025 are gaining momentum? Which ones need course correction? Are you positioning upcoming launches to align with seasonal buying patterns and customer mindsets in your key markets?
Remember that while you might be experiencing abundance or scarcity, your customers around the world are experiencing the opposite — creating opportunities for counter-seasonal strategies!
Whether you’re basking in peak daylight today or navigating winter’s depths, this is a poignant moment to reset and refocus.
How do you use natural markers like solstices to evaluate and adjust YOUR product strategy? Poke that universally consistent reply arrow and share your experience with seasonal business rhythms.
Or reach out to my team of product marketing specialists at Graphos Product.