Most products fail because the buyer never builds the fantasy that flips a want into a need.

Nearly half of our waking hours are spent in a private world where the rules tilt in our favor.

A Science study quantified it at 46.9 percent.

During that half of our day, we live in imagined scenarios that feel better than the real ones.

Twice the happiness, same body. Choosing fantasy over reality.

This is where your product either wins or dies.

A product does not become a need through logic or features.

It becomes a need when a fantasy forms around it that is satisfying enough for the buyer to revisit.

Again and again, on purpose.

Every founder knows this feeling from childhood. I’m sure you do too.

There was a toy you obsessed over, built entire imaginary adventures around, counted sleeps for.

The real toy was meh.

The fantasy was phenomenal.

Adults do the same thing, only with upgraded props.

A productivity tool. A kitchen gadget. A fitness device. A workshop upgrade.

The fantasy is always of a better version of themselves … enabled by your product.

Your job is to architect the fantasy so the buyer promotes the imagined version of their life from want to need.

That flip is everything.

Want to make your product irresistible? That’s what we do as product marketing consultants at Graphos Product, helping innovators turn need-driven ideas into market-ready successes.