Some days on the calendar can get swallowed by the season … but the people behind them do not.

December 28 is my sister’s birthday.

She’s only 15 months older than me, and she spent her childhood birthdays with unfair timing.

Three days after Christmas meant combined gifts.

Afterthought celebrations.

Almost never her own real party.

And yet she has always been the opposite of overlooked.

She’s a brilliantly shining star.

One who supported me, guided me, lifted me, and taught me more than she’ll ever realize.

She continues to.

I’ve never stopped looking up to my Big Sis … even though I probably outgrew her around age 12.

There’s something in that for product makers too, you know.

So often, we put all our attention on the perceived “big moments” of a product launch: Black Friday, release day, first reviews.

All while under-emphasizing the quieter moments that combine to shape how people feel about us.

It’s the after-purchase support.

The small, thoughtful touches.

The ongoing care.

The feeling of being seen.

The brands that win aren’t usually the ones who celebrate loudly once a year.

They’re the ones who show up consistently, especially when no one expects them to.

Like my Big Sis. Happy Birthday!

Want to make your product irresistible? That’s what we do as product marketing consultants at Graphos Product, helping innovators turn need-driven ideas into market-ready successes.