Facts don’t drive action. But framing sure does.

A recent study shows that behaviorally designed campaigns outperform traditional ones by 31 percent.

Wow, right? That’s a whopping difference.

It’s about creating a mindset that connects your product with how people already act.

Because people respond one-third better to cues that fit the way they ALREADY see the world than to bullet points about features.

So, instead of selling your cleaner as “eliminates 99% of germs,” try framing it as “peace of mind at the end of your day.”

Framing works because it answers a silent question in the buyer’s head.

A “99%” stat requires mental math, but “peace of mind” plugs straight into an emotion the customer already feels.

Same product, same truth, but different (and better) entry point into the brain.

That shift can change both perception and action.

The feature is still true, but the message taps an existing mental model: safety, calm, relief.

For small makers, this is your low-hanging fruit.

Write out your buyer’s daily routines and default assumptions that relate to your product.

Then frame your product as the easy next step in that behavior.

In doing so, you’re presenting the alignment of the need with your product, in a way the brain already wants to accept.

Want to make your product irresistible? That’s what we do as product marketing consultants at Graphos Product, helping innovators turn need-driven ideas into market-ready successes.