For decades, innovation has been shaped — and often slowed — by one thing: the battery.

It’s why my heated gloves are lumpy and weird.

Why my Apple Watch is heavier and thicker than it should be.

Why phones, earbuds, even medical wearables all share design compromises you can literally FEEL when you use them.

But flexible printed batteries are smashing that constraint.

Companies like Zinergy now make zinc-based cells as thin as a smart label — about 0.5 mm — that can bend, wrap, or sit invisibly on curved surfaces.

UC San Diego’s nanoengineering team has even screen-printed a silver-oxide zinc battery with 10× the energy density of today’s flexible cells, built using standard lab equipment.

That’s bigger than the wearables space.

If your product uses ANY form of IoT, textile, or smart packaging, power no longer has to dictate the form.

Devices can be thinner, lighter, and more seamless — no more hiding a bulky battery compartment.

It’s not only portable devices that will be transformed. The next generation of solid-state EV batteries will be safer, smaller, lighter, stronger, longer lasting and more sustainable.

Even if you’re in software or cleaning products, ask:

If your product could be real, embedded, adaptable, would you still treat energy as an afterthought?

Or would you design for it from the start?

What design constraint or longstanding requirement holds YOU back the most?

What’s YOUR equivalent of that big, bulky-ass battery?

Want to make your product irresistible? That’s what we do as product marketing consultants at Graphos Product, helping innovators turn need-driven ideas into market-ready successes.