Buyers don’t automatically trust what a product does. They need to know HOW it does it.

A 2025 MIT/Wharton experiment found that when companies reveal how an output is generated (even if the explanation is pretty complex) trust and adoption go up.

It’s the same principle behind a Minimum Wow Product: don’t be shipping a bare-bones MVP.

Ship one that earns belief. And belief comes from transparency.

For physical products, that means:

Show the invisible.
Reveal the mechanism.
Expose the process that makes an amazing result possible.

Shift your story from “Hey, looky what this can do” to “Here’s exactly how we achieve this for you.”

That changes pricing too.

Buyers tend to resist paying for mystery; they happily pay for craftsmanship, precision, and engineering sequences they CAN see.

Especially buyers with a technical inkling. They’ll focus on how impossible your claims seem, instead of how soon they can have the results.

Psychologically, “process transparency” reduces uncertainty and boosts perceived competence … two of the strongest predictors of purchase likelihood.

So don’t hide the internals under opaque plastic.

Use teardown photos.

Exploded-view renders. Little assembly slipstreams on your PDP.

Design subassemblies that look amazing on the inside, the way Steve Jobs insisted his Macs and NeXT machines should.

When you show the work, the WOW becomes inevitable.

Want to make your product irresistible? That’s what we do as product marketing consultants at Graphos Product, helping innovators turn need-driven ideas into market-ready successes.