A reader asked a smart question about whether seasonality still matters for products built around gifts or specific times of year.

Shara from Austin wrote after my post Selling No Longer Moves in Seasons and asked, in part:

“How about businesses with a very strong seasonal or gift-buying purpose? We still see clear off-season drops, even if peaks are harder to predict.”

She’s right. Some products will always have strong seasonal gravity.

Snow shovels probably won’t explode in July. (I hope they don’t.)

But even in that case, here’s the nuance:

I know a snow shovel company that pre-sells in the summer. Not to people who need one right away, but to proactive gift buyers who take pride in being ahead.

Those folks like finishing holiday shopping early. It feels responsible, clever, rewarding.

You probably know the type … I can think of several.

Snow shovel season didn’t disappear. But the buyer mindset could be shifted.

What’s fading is the assumption that everyone enters the same buying headspace at the same time.

Retail data shows demand now flares in short, unpredictable bursts.

Promotions creep earlier because confidence never entirely settles.

For seasonal products, maybe the opportunity isn’t to fight off-season decline, but to meet the right buyer when the purchase makes sense to their brain, and not the calendar.

Seasonality still exists, and it affects almost every product and service.

There’s almost always a month that is routinely the best.

And seasonality now also shows up as personality-driven timing, in addition to widely shared rituals.

It’s about the moment when a given customer is ready, not necessarily the time of year.

That changes how you plan launches, messaging, and even when you ask for the sale.

Want to make your product irresistible? That’s what we do as product marketing consultants at Graphos Product, helping innovators turn need-driven ideas into market-ready successes.