Sometimes the best marketing is a shortage of the product.

Think about the PlayStation 5 launch.

Demand dwarfed supply, and units sold out everywhere.

Instead of turning buyers away, the shortage fired up the obsession.

Forums lit up with drop alerts, resale prices soared, and gamers convinced themselves they had to own one.

Scarcity creates its own gravitational pull.

When something is hard to get, buyers assign it more value — often way more than the product itself justifies.

The danger, of course, is frustrating your base.

The opportunity is crafting limited access as part of the story, never an accident.

For small makers, scarcity can be strategic.

A short run, an invite-only launch, or a seasonal drop reframes limited capacity as exclusivity.

Done right, people don’t see constraints.

What they DO see is a club they want IN on.

Want to make YOUR product irresistible?

Perfect! That’s what we do as go-to-market roadmap consultants at Graphos Product, helping innovators turn real-world constraints into positioning advantages.