Your first 10 reviews may matter more than your 1,000th.

A stack of glowing reviews does something bigger than reassure buyers.

It creates a bandwagon.

Researchers Xiao & Myers call it the bandwagon heuristic: the more reviews and the higher the average rating, the stronger the “everyone’s buying it” signal.

That signal directly boosts conversions. And once it starts, it feeds itself.

More buyers → more reviews → even more buyers.

Like many things, it isn’t linear.

In early stages, each review has much more impact than later.

Your first ten matter a lot more than your thousandth, which won’t even affect the average rating value.

That’s why early on, you can’t leave reviews to chance.

Seed them with trusted users, beta customers, even hand-picked partners.

That isn’t gaming the system. It is making sure your ideal buyers are first to use the product, so you attract more like them.

THEN, when the bandwagon starts rolling, it amplifies on its own.

Want to make your product irresistible? That’s what we do as product marketing consultants at Graphos Product, helping innovators turn need-driven ideas into market-ready successes.