The near future will reward products that can act, not simply analyze.

I read a recent Kellanova piece predicting that digital transformation is shifting from modernization to reinvention.

That framing matters even more than the tech itself.

Kellanova is an American multinational consumer packaged goods company spun out of the former Kellogg Company in 2023.

It focuses on global snacking, international cereals, plant-based foods and North American frozen breakfast products, with well-known brands like Pringles, Pop-Tarts, Cheez-It and tons of others in over 180 countries.

Modernization makes systems cleaner.

Reinvention makes decisions FASTER.

Agentic AI, connected commerce, smart supply chains, advanced analytics, sustainability tech… none of these are super interesting on their own.

The mega-insight is this: large CPGs are rebuilding themselves around speed.

That has implications for every product maker and marketer reading this.

Agentic systems are taking hold because they turn insight into action without waiting for meetings.

Connected commerce is a thing because it collapses the gap between physical use and digital feedback.

Smart supply chains matter because availability and trust now influence buying as much as branding.

But HERE’s the part founders should really think hard about.

Kellanova’s gains came from turning data into choices, and not a bunch of spanky new dashboards.

Their pricing and promotion engine didn’t stop at reporting performance faster and more clearly.

It told teams what to do next.

That change lifted promotion effectiveness by 91 percent in a year.

For a multibillion-dollar brand (heck, for ANY brand), that is phenomenal success, and highly rewarding.

For smaller companies watching, the takeaway is liberating too.

You do NOT need enterprise-scale infrastructure.

You just need systems that shorten the distance between signal and response.

Reinvention kicks in when your product, your pricing, and your positioning can move as fast as your buyer’s behavior.

What’s the biggest change you’ve been able to make in speeding what you do?

Want to make your product irresistible? That’s what we do as product marketing consultants at Graphos Product, helping innovators turn need-driven ideas into market-ready successes.