Seven days out, plan to make buying and fulfilling easy, and to avoid torching margin.

Black Friday is ridiculously stressful for many product makers. It doesn’t have to be.

Decide right now what you will not do.

Set a firm floor on discounts. YOU own your pricing.

Protect your best-sellers.

Say no to panic promos that drain cash and train bad expectations.

Then make the win obvious.

Bundle what already sells together.

Pre-promote a single, clear offer and a simple landing page.

Publish shipping cutoffs in plain language. If something’s low on stock, say it. Honesty is remembered more than lowball prices.

Tighten the path.

Default to the fastest variant.

Trim options that stall decisions.

Tune emails and post-purchase flows to nudge reorders and gift add-ons next week when attention is back.

Finally, get the ops right.

Inventory, labels, packing stations, support hours.

A smooth delivery is the real headline your buyers remember.

Black Friday matters, but it’s not make-or-break for most makers.

Play your game: protect margin, simplify the buy, and ship with calm confidence.

Want to make your product irresistible? That’s what we do as product marketing consultants at Graphos Product, helping innovators turn need-driven ideas into market-ready successes.