The fastest way to build trust might be telling buyers what your product won’t do.

New 2025 research on brand transparency shows something neat:

When brands clearly state their limits, purchase intent goes up.

Consumers read honesty about trade-offs as a sign of integrity: “they’re telling me the whole story.”

For product makers, it can be a massive opportunity.

Instead of adding another paragraph of hype to your landing page, try a short block that says:

“Not for you if…” 

Or “Best for…”

You’ll instantly reduce perceived risk, especially for novel or premium-priced products.

Because no product is for everyone and everything.

And pretending it is only raises suspicion, and attracts people who are less likely to be delighted.

Being up-front about trade-offs reframes imperfection as confidence.

It tells buyers: Hey, we know who we’re for… and we’re okay not being for everyone.

That’s never a weakness. It is proof you understand your own value.

And it helps you attract buyers who will give you 5-star reviews.

Want to make your product irresistible? That’s what we do as product marketing consultants at Graphos Product, helping innovators turn need-driven ideas into market-ready successes.