Haptics just jumped from niche tech to Costco shelves, and that changes everything.

I recently wrote about the haptic F1 movie trailer you could feel through your phone.

And then Costco handed me the sequel.

I was walking past the electronics aisle and there it was: a full haptic vest.

Not tucked in a boutique VR shop.

Not showcased in a gaming expo.

Front and center at Costco, between air fryers and family packs of granola bars.

That’s when it was official for me.

Haptics aren’t emerging tech anymore, or a one-time showoff play by Apple.

They’re mainstream.

These vests let you experience vibrations across your torso: music you can feel, game impacts mapped across your body, guided relaxation pulses, even directional cues for visually impaired users.

These existed for years in niche corners: pro gaming, experimental wearables, assistive tech.

But when a technology graduates to warehouse retail, the category has for sure crossed the chasm.

And it ties back to that movie-trailer post.

Haptics aren’t a gimmick (any more).

They’re becoming a new interface layer, a second channel of meaning: touch joining audio and visual as part of the product experience.

For product makers, this is a moment to pay attention.

When a sensory technology goes mainstream, the window opens for the brands who build purpose into it, not novelty.

Want to make your product irresistible? That’s what we do as product marketing consultants at Graphos Product, helping innovators turn need-driven ideas into market-ready successes.