Night vision used to be WB-cartoon fantasy. Now it’s in your backpack for under a hundred bucks.

As a kid, I was sure Wile E. Coyote had one of these in his desert toolkit — probably stamped with the Acme logo. I wanted one too.

Now DarkForce’s full-color night-vision binoculars make that fantasy real.

For about $80, you can see the world in vivid detail after dark.

I wish I had them last week on a camping trip, stepping out into the cold air for a midnight bio break.

Instead of wondering what was rustling in the bushes, I coulda known!

This is what happens when once-exclusive tech drops into everyday price points.

Night vision used to mean military hardware, bulky gear, or a four-figure price tag.

Now it’s consumer-grade, lightweight, and playful — something a hiker, hunter, camper (or decently-financed coyote) can toss in a pack.

The lesson for product makers:

When innovation gets cheap enough to be fun, it goes from niche to mass market.

If you’re in a space where advanced tech is still “luxury only,” eyes open.

The moment it crosses the accessibility line, demand explodes.

Want to make your product irresistible? That’s the kinda thing we do as product marketing consultants at Graphos Product, helping innovators spot these tipping points and ride them faster than bigger brands.