In product innovation, speed-to-market now outperforms scale.

A new Siemens report found that the consumer goods brands winning today aren’t the ones launching more products.

Nope. They happen to be the ones launching products faster.

Instead of betting on a giant portfolio, they ship a smaller, smarter version … then learn, tweak, and relaunch.

That’s a lesson for every product maker, not just CPG giants.

Don’t wait for perfection.

Build your minimum WOW product (the simplest version that stirs true amazement) and get it into buyers’ hands.

Minimize your Bill of Materials (BOM), limit your SKUs, and design so you can upgrade with little or no scrapping.

Frame that baby as Edition 1.0, with early-adopter pricing and a promise that “a new version’s coming soon,” or that the current model is easily upgradable.

Speed embraces feedback.

Feedback builds advantage.

And in an era of consumer tastes flipping every quarter, that loop suddenly matters more than size, budget, or distribution!

Want to make your product irresistible? That’s what we do as product marketing consultants at Graphos Product, helping innovators turn need-driven ideas into market-ready successes.