My Daily Emails

So far in our exploration of psychological barriers to purchase, we’ve examined biases that primarily block sales. Today, let’s look at a bias that can actually enhance value perception —

So far in my little series on psychological barriers to purchase, we’ve covered Anchoring Bias, Loss Aversion, the Paradox of Choice, and Hyperbolic Discounting. Today, we’re checking out a blocker

So far in my little series exploring the psychological barriers that block purchases, we’ve examined Anchoring Bias, Loss Aversion, and the Paradox of Choice. Today, we’re diving into a bias

In the last two emails, I explored how Anchoring Bias and Loss Aversion create weird invisible barriers between your product and potential customers. Today, we’re tackling what I have seen

In my last email, I introduced a series on the hidden psychological barriers that block customers from buying products they would otherwise LOVE. I started with the remarkable power of

I’m starting a new email series today that explores a super-important aspect of product psychology: the hidden biases that prevent customers from buying products they would otherwise love. All of

Stanley Black & Decker has been up to something that reminds me of a massive issue most brands dangerously ignore: The crippling impact of poor product content management. (Bet you glazed

Over the past three emails, I’ve explored the critical success factors that separate winning products from also-rans: consistent outcomes, meaningful advantages, and intuitive ease of use. Today, I’m tackling the

In my last couple of emails, I’ve explored how consistent outcomes form the foundation of successful products, while meaningful advantages help them overcome market resistance. Today, I’m discussing perhaps the