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Your Products Need … Friends

I keep seeing celebs launching “their own” liquor brands — except they’re not really their own. Ricky Gervais with Dutch Barn vodka. Margot Robbie with Papa Salt gin. The Rock

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Status is ALWAYS a Factor

A Rolex Cosmograph tells time LESS accurately than the phone in your pocket. A Lamborghini Huracán is one of the LEAST convenient or efficient ways to reach your destination. A Mont Blanc Meisterstück won’t help you

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Memory Magic in Product Design

This time last year, we took the kids to Disneyland. One resounding memory is how each day ended with an incredible parade and a fireworks show. That standout memory is

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The Hidden Lives of Logos

Ever notice how the old Milwaukee Brewers logo isn’t just a ball and glove? Look closer: It’s an ‘m’ and ‘b’ cleverly combined into baseball gear. Once you see it, you never

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