
Your Products Need … Friends
I keep seeing celebs launching “their own” liquor brands — except they’re not really their own. Ricky Gervais with Dutch Barn vodka. Margot Robbie with Papa Salt gin. The Rock
I send FREE daily emails with a wide range of helpful marketing tips, stories and insights.
Why? To help YOU move forward with:
• Bite-sized insights in 1-2 minutes a day
• Fresh ideas
• Simple, productive actions
This gives you 365 steps forward a year!
Join my growing group of smart readers committed to making things people are compelled to buy. Opt out at any time.

I keep seeing celebs launching “their own” liquor brands — except they’re not really their own. Ricky Gervais with Dutch Barn vodka. Margot Robbie with Papa Salt gin. The Rock

Your tank brain freakin’ LOVES this saying. It feels wise. Safe. Fiscally responsible. It’s also a perfect trap. I wrote recently about the Einstellung Effect — how our brains get

Last week a few people unsubscribed from these emails. My first reaction? That familiar sting we all feel when someone opts out. I immediately dove into my latest messages, hunting

A Rolex Cosmograph tells time LESS accurately than the phone in your pocket. A Lamborghini Huracán is one of the LEAST convenient or efficient ways to reach your destination. A Mont Blanc Meisterstück won’t help you

Photo: Volkswagen Volkswagen just revealed a concept car that could finally solve the electric vehicle industry’s biggest achilles heel: price. The adorably-named “ID.Every1” showcases VW’s upcoming entry-level electric car, expected

IKEA just announced they’re expanding their second-hand furniture marketplace all across Europe. This is almost weird, because IKEA doesn’t NEED to do it. Their core business is thriving. Their margins on

I just released a new episode of Product: Knowledge that might save you from one of the most expensive mistakes product makers can make. Here’s the scenario I see over

This time last year, we took the kids to Disneyland. One resounding memory is how each day ended with an incredible parade and a fireworks show. That standout memory is

I was driving with my teenage daughter when she pointed out a Fisherman’s Friend billboard. “Those are big now,” she said. “All my friends know about them.” The last time I’d thought

Ever notice how the old Milwaukee Brewers logo isn’t just a ball and glove? Look closer: It’s an ‘m’ and ‘b’ cleverly combined into baseball gear. Once you see it, you never