My Daily Emails

Here’s a brutal truth no big agency will ever say out loud: They don’t really sell outcomes. They activate bodies. Once you scale past a certain size, your number one

Kim from Atlanta wrote with a frustration many marketers share: “I loved your piece about Google Ads forcing broad targeting. We’re seeing the same thing, but my boss thinks I’m just

Hey, today is the summer solstice in the Northern Hemisphere. In my part of Canada, we’ll enjoy over 17 hours of daylight. It’s an emotional high point for me —

General Mills and Kraft Heinz are making moves that every product maker should study carefully. Both food giants announced a couple days ago they’re removing synthetic dyes and artificial colors from their U.S.

List member Alex from Boston wrote with a leadership challenge many founders face: “You mentioned ‘productive pessimism‘ in planning, and it really resonated. But how do you get your team on

There’s a collective intake of breath when Shark Tank contestants proclaim that over 80% of their sales come from Amazon. It’s not the good kind of gasp. The sharks recognize what many

Hormel Foods — the company behind SPAM, Skippy peanut butter, and Dinty Moore stew — is using AI to figure out which peppers will make you sweat. And be delighted

Longtime list member Carlos from Miami wrote me about a challenge many premium brands face: “Amazon is driving us to lower our prices to stay competitive with knockoffs, but we’ve built

I once worked with a B2B client whose organizational structure provided me a schooling in how not to operate. Their company wasn’t a unified entity but a collection of competing

The Rolex Submariner costs US $9,150. Not because the ceramics, steel, and mechanisms justify that price. Not because Rolex performed some magical positioning alchemy that convinced customers to value precision timekeeping at