My Daily Emails

Product makers live in a fantasy world. In this dreamland, customers spot our amazing new solution and immediately abandon their current provider, gleefully skipping over to our superior offering without

A sharp reader asked an excellent question after my last email about trigger moments: “If you nail the perfect timing, does that mean less exposure is necessary before conversion?” This

My father-in-law is a gifted artist, and among his many mediums became exceptionally adept as a potter. Each piece he created was unique — a one-time expression of creativity, technical

What’s your exit strategy? If that makes you squirm a bit, you’re far from alone. Many product makers pour everything they’ve got into the day-to-day, without lifting their gaze to

Walking through my grocery store a couple days ago, I found myself contemplating the Coca-Cola display. Bottles labeled with names like Jillian, Brian, Summer, and Ahmed lined the cooler shelves. Plenty of

Standing in a grocery store checkout line yesterday, I witnessed a scene familiar to any parent. “Mom, can we have gum?” asked a hopeful child. “No,” replied the mother, continuing

My partner loves her iMac, but finally got tired of waiting for Apple to release a new 27″ model. Fair enough — it’s been years, and the waiting game gets

This Mother’s Day got me reflecting on something in a new way: Moms are THE most effective marketers on the planet. Think about it. Before any of us ever encountered

I’ve been working on a launch project for a consumer product client with an enviable situation: their product name perfectly encapsulates what it does. It’s rare gold in product marketing.