My Daily Emails

Too many times, I’ve seen brilliant products brought down by the very teams that created them. A revolutionary software platform dies as founding partners descend into backstabbing and legal battles.

There’s a saying in marketing: “Right message, right person, right time.” Most product marketers obsess over the first two elements while completely missing the third. Quite truthfully, it’s sometimes the

The most valuable prospect often isn’t a new face. It’s more likely someone who already KNOWS you. Seth Godin captured this perfectly in a recent post: “Marketers face a choice every

I’m facing an interesting marketing challenge with one of my newer clients. We’re launching a device that installs inside a musical instrument — and might never be seen again after

I have been enjoying working with a client and a video team to create an installation video for a new electronic device. As we mapped out each step, two questions

Ever watch a brand try to be “fresh” and feel your entire body physically recoil? I think of Kanye West‘s 2024 Super Bowl ad promoting Yeezy. He shot it on

That familiar bottle of Sprite just morphed into something else. Suddenly, it’s a ticket to exclusive music events, a key to limited fashion drops, and a membership card to a

Yesterday I came across a fascinating article about price pack architecture (PPA) that confirms something I’ve been chirping about for years. Success is often not so much about what you

In my last few emails, I’ve explored the power of timing in marketing — from trigger moments to competitor vulnerability windows. Today I want to focus on one more kind

Product makers live in a fantasy world. In this dreamland, customers spot our amazing new solution and immediately abandon their current provider, gleefully skipping over to our superior offering without