The $7 Popcorn Trick
Last Saturday, I took my kids to the movies. At the concession stand, I was struck by the pricing structure for popcorn: Small: $7.00 Regular: $8.75 Large: $9.25 I found
I send FREE daily emails with a wide range of helpful marketing tips, stories and insights.
Why? To help YOU move forward with:
• Bite-sized insights in 1-2 minutes a day
• Fresh ideas
• Simple, productive actions
This gives you 365 steps forward a year!
Join my growing group of smart readers committed to making things people are compelled to buy. Opt out at any time.
Last Saturday, I took my kids to the movies. At the concession stand, I was struck by the pricing structure for popcorn: Small: $7.00 Regular: $8.75 Large: $9.25 I found
Last night’s U.S. vice presidential debate left many viewers unsatisfied, with opinions split largely along partisan lines. As I watched, I kept attuned to the pivotal role of the moderator
I’m always amazed at the lean product mix at Costco. At first glance, you might think it’s just about maximizing their limited shelf space. But dig a little deeper, and
It’s not just the cool air and piercing wind that’s got me wide awake and hyper-alert today. It’s Sept. 30. Just like that, September’s a wrap, and it’s the end
I have a confession to make: I’m terrified of failure. This fear isn’t just a nagging worry — it’s a persistent driving force that shapes how I approach my work.
The small city where I live is home to Canada’s largest outdoor market. This morning, my wife and I went there, as we love to do on Saturdays — especially during
I’ve been working with a B2B client that sells a 100% recycled product to the construction industry. What’s fascinating is how this sustainability angle has become a powerful door-opener, granting
I’ve got three Post-it notes stuck to my computer screen right now, so I know it’s going to be a busy day. In the digital way I do things, they’re
In “I Need That,” we explore various psychological principles that influence buying behavior. One fascinating phenomenon is the endowment effect—our tendency to value things more highly once we own them.
One of the core principles I discuss in “I Need That” is the critical importance of product validation. Far too often, product failures can be traced back to inadequate validation.